VP of Marketing: Growth & Demand Engine Leader (Remote Eligible)

CXtec; Phoenix (AZ); Remote; USD 180,000 - 210,000; Full time

Benefits offered by this job

Health insurance and prescription drug

Dental and Vision insurance

Life and AD&D insurance

Short and long-term disability

Critical illness coverage

Flexible spending accounts

Identity Theft Protection

Legal Insurance

401(k) with company match

Employee Assistance Program

Paid vacation and holidays

Job summary

CXtec is seeking a VP of Marketing to define and lead the marketing strategy, growth initiatives, and demand engine across CXtec’s B2B offerings. You will partner with Sales, Product and Exec Leadership to accelerate revenue, GM$, and enterprise growth.

The role requires a strong ABM and web-optimization background, with a track record of leading a marketing organization and delivering measurable ROI. Location options include Syracuse, Atlanta or Phoenix, with remote opportunities possible.

Qualifications

• Bachelor's degree in marketing, business or related field; MBA/MS preferred.
• 10 years of progressive B2B marketing experience, with at least 5 in a leadership role.
• Experience in technology industry, with product and service sales.
• Expertise in ABM and web optimization marketing with a strong campaign track record.
• Proficient with CRM, marketing automation, analytics and web development tools.
• Excellent communication, presentation and interpersonal skills with stakeholders.
• Creative, strategic and analytical thinker focused on B2B marketing and customer satisfaction.

Responsibilities

• Define and lead CXtec’s B2B marketing strategy aligned with revenue and enterprise objectives.
• Identify and prioritize markets, ICPs, verticals, whitespace and growth opportunities.
• Build and oversee an integrated demand-generation engine (ABM, digital, content, events).
• Partner with Sales to drive new customer acquisition, expansion and cross-sell.
• Lead messaging and go-to-market strategies for CXtec’s offerings.
• Develop marketing and sales enablement with Product to translate offerings into revenue.
• Shape CXtec’s brand, digital presence, content strategy and industry visibility.
• Oversee web strategy, SEO/SEM, conversion optimization, social media and events.
• Establish KPIs, analytics, technology and ROI reporting to measure impact.
• Lead and develop the Marketing organization to meet growth priorities.
• Serve as strategic partner to CRO, Sales, Product and Exec Leadership.

Skills

ABM

Web optimization

CRM

Marketing automation

Analytics

Web development

Education

Bachelor's degree in marketing or related field

MS in Marketing or MBA (preferred)

Tools

CRM systems

Marketing automation

Analytics platforms

Web development

Job description

CXtec is seeking a VP of Marketing to define and lead the marketing strategy, growth initiatives, and demand engine across CXtec’s B2B offerings. You will partner with Sales, Product and Exec Leadership to accelerate revenue, GM$, and enterprise growth.

The role requires a strong ABM and web-optimization background, with a track record of leading a marketing organization and delivering measurable ROI. Location options include Syracuse, Atlanta or Phoenix, with remote opportunities possible.