VP of Marketing

CXtec; Phoenix (AZ); Remote; USD 180,000 - 210,000; Full time

Benefits offered by this job

Health insurance and prescription drug

Dental and Vision insurance

Life and AD&D insurance

Short and long-term disability

Critical illness coverage

Flexible spending accounts

Identity Theft Protection

Legal Insurance

401(k) with company match

Employee Assistance Program

Paid vacation and holidays

Job summary

CXtec is seeking a VP of Marketing to define and lead the marketing strategy, growth initiatives, and demand engine across CXtec’s B2B offerings. You will partner with Sales, Product and Exec Leadership to accelerate revenue, GM$, and enterprise growth.

The role requires a strong ABM and web-optimization background, with a track record of leading a marketing organization and delivering measurable ROI. Location options include Syracuse, Atlanta or Phoenix, with remote opportunities possible.

Qualifications

• Bachelor's degree in marketing, business or related field; MBA/MS preferred.
• 10 years of progressive B2B marketing experience, with at least 5 in a leadership role.
• Experience in technology industry, with product and service sales.
• Expertise in ABM and web optimization marketing with a strong campaign track record.
• Proficient with CRM, marketing automation, analytics and web development tools.
• Excellent communication, presentation and interpersonal skills with stakeholders.
• Creative, strategic and analytical thinker focused on B2B marketing and customer satisfaction.

Responsibilities

• Define and lead CXtec’s B2B marketing strategy aligned with revenue and enterprise objectives.
• Identify and prioritize markets, ICPs, verticals, whitespace and growth opportunities.
• Build and oversee an integrated demand-generation engine (ABM, digital, content, events).
• Partner with Sales to drive new customer acquisition, expansion and cross-sell.
• Lead messaging and go-to-market strategies for CXtec’s offerings.
• Develop marketing and sales enablement with Product to translate offerings into revenue.
• Shape CXtec’s brand, digital presence, content strategy and industry visibility.
• Oversee web strategy, SEO/SEM, conversion optimization, social media and events.
• Establish KPIs, analytics, technology and ROI reporting to measure impact.
• Lead and develop the Marketing organization to meet growth priorities.
• Serve as strategic partner to CRO, Sales, Product and Exec Leadership.

Skills

ABM

Web optimization

CRM

Marketing automation

Analytics

Web development

Education

Bachelor's degree in marketing or related field

MS in Marketing or MBA (preferred)

Tools

CRM systems

Marketing automation

Analytics platforms

Web development

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

VP of Marketing

Exec/Sr Managers Norcross, GA, US

Salary Range: $180,000.00 To $210,000.00 Annually

The Opportunity

The VP of Marketing will define and lead the strategy, execution, and growth of CXtec’s marketing organization, with direct accountability for accelerating revenue growth, gross margin dollars (GM$), and enterprise growth. The VP will operate as a strategic partner to the Chief Revenue Officer, Sales, Product, and Executive Leadership, building a high-performing marketing engine that creates demand, generates qualified pipeline, accelerates sales, and expands customer relationships.

This role offers $180,000 – $210,000 base salary plus eligibility for an annual bonus based on company goal achievement. Actual compensation will be determined based on experience, qualifications, and the scope of the candidate's experience relative to the role.

Location: Syracuse, NY; Atlanta, GA; or Phoenix, AZ preferred. Remote opportunities may also be considered.

What You’ll Do

• Define and lead CXtec’s B2B marketing strategy in alignment with revenue, GM$, customer growth, and enterprise objectives.
• Identify and prioritize new markets, ideal customer profiles, verticals, whitespace, and other opportunities for growth through customer, market, and competitive insights.
• Demand Generation & Revenue
  • Build and oversee an integrated demand-generation engine, including account-based marketing (ABM), digital, content, events, and other channels, to generate qualified pipeline and accelerate sales.
  • Partner with Sales to drive new customer acquisition, customer expansion, cross-sell, reactivation, and strategic account growth.
• Lead positioning, messaging, value propositions, and go-to-market strategies for CXtec’s products, services, and offerings.
• Partner with Sales and Product to develop marketing and sales enablement strategies that translate offerings into revenue opportunities.
• Brand & Market Position
  • Shape and strengthen CXtec’s B2B brand, digital presence, content strategy, and industry visibility.
  • Oversee web strategy, SEO/SEM, conversion optimization, social media, events, and other initiatives that increase market awareness and engagement.
• Marketing Performance & ROI
  • Establish and own Marketing KPIs, analytics, technology, and reporting to measure contribution to pipeline, revenue, GM$, customer growth, and ROI.
  • Evaluate Marketing performance, investments, and opportunities to improve effectiveness, scalability, and business impact.
• Lead, develop, and hold the Marketing organization accountable for delivering against CXtec’s growth priorities.
• Serve as a strategic partner to the Chief Revenue Officer, Sales, Product, and Executive Leadership on growth strategy, market opportunities, customer insights, and Marketing performance.

What you Bring:

• Bachelor's degree in marketing, business or a related field. MS in Marketing or MBA a plus.
• 10 years of progressive experience in B2B marketing, with at least 5 years in a leadership role.
• Experience in the technology industry, including product and service sales.
• Expertise in ABM and web optimization marketing, with a strong portfolio of successful campaigns and results.
• Proficient in using various marketing tools and platforms, such as CRM, marketing automation, analytics and web development.
• Excellent communication, presentation and interpersonal skills, with the ability to influence and collaborate with internal and external stakeholders.
• Creative, strategic and analytical thinker, with a passion for B2B marketing and customer satisfaction.

What We Offer

• Health insurance and prescription drug coverage
• Dental and Vision insurance
• Company-paid basic life and AD&D insurance and voluntary life options
• Company paid short and long-term disability and buy-up options
• Critical illness, accident and hospital indemnity insurance
• Flexible spending accounts
• Identity Theft & Fraud Protection
• Legal Insurance
• Traditional and Roth 401(k) retirement plan with company match
• Employee Assistance Program
• Paid vacation, sick/personal days and holidays

As a condition of employment, upon offer, candidates will be required to participate in a background check and complete a pre-employment drug screen.

We are proud to be an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, marital status, protected veteran status or any other legally protected class and individuals will not be discriminated against on the basis of disability. If you have any difficulty using our online system and you need an accommodation due to a disability, related to applying for employment, please contact Human Resources at 800-767-3282.