VP of Marketing

Inspectorio Inc.; United States; Remote; USD 150,000 - 250,000; Full time

Job summary

Inspectorio Inc. is looking for a visionary VP of Marketing to spearhead a global marketing strategy that boosts revenue and brand recognition. This position requires a skilled leader with a deft blend of creativity and analytical prowess, capable of leveraging AI to enhance marketing effectiveness. Join a fast-paced team to craft innovative marketing solutions that captivate audiences and drive sustainable growth in the tech industry.

Benefits

Unlimited Annual Leave

Flexible Working

Project Ownership

Personal and Professional Development

Global and Diverse Team

Team Celebrations

Qualifications

• 12-15+ years of leadership in B2B marketing focused on demand generation.
• Experience in SaaS or technology environments preferred.
• Strong budget management and ROI maximization skills.

Responsibilities

• Develop and implement a global marketing strategy.
• Lead digital demand generation and growth strategies.
• Drive AI-driven innovation in marketing efforts.

Skills

Leadership

Digital Marketing

Demand Generation

Data Analysis

AI Integration

Collaborative Skills

Education

B2B Marketing Experience

Tools

MarTech tools

Job description

Inspectorio is the leading AI-powered supply chain platform optimizing performance, building resilience, and providing intelligence across production chains for global brands, retailers, and their multi-tier suppliers.

Our innovative platform seamlessly connects and digitizes supply chain processes to optimize decision-making, while providing real-time visibility and control over production chain operations.

Today, Inspectorio is used by over 12,000 customers, including some of the largest brands and retailers in the world.

About the role

As the VP of Marketing, you will lead Inspectorio’s global marketing strategy, driving revenue growth, elevating brand recognition, and delivering high-impact, AI-driven campaigns that resonate with our target audience. This role requires a strategic thinker with a modern, digital-first approach to marketing, harnessing AI, automation, and advanced data analytics to generate demand and optimize performance. You will collaborate closely with Sales, Product, and Customer Success to ensure marketing efforts align with business goals, all while leading a team across digital, product marketing, brand, and demand generation functions.

This position is perfect for an innovative leader who thrives in a high-growth, fast-paced environment and can blend creativity with data-driven decision-making to drive scalable marketing solutions.

What you'll do

• Global Marketing Strategy: Develop and implement a differentiated, AI-enhanced global marketing strategy to drive demand, acquire, and retain customers across multiple channels. Align closely with Sales, Product, and Customer Success teams to support business objectives and the customer lifecycle.
• Digital Demand Generation & Growth: Lead a digital-first demand generation strategy, leveraging AI, machine learning, and automation to drive organic and paid lead generation across multiple channels (SEO, SEM, social media, email marketing, and content marketing). Constantly optimize campaigns to improve performance and drive revenue growth.
• AI-Driven Innovation: Drive the integration of AI-powered tools and analytics into all marketing efforts, from customer segmentation and predictive insights to campaign automation and personalization, ensuring we are leveraging cutting-edge technology to improve marketing effectiveness.
• Integrated Go-to-Market (GTM) Strategy: Collaborate with cross-functional teams, including Sales and Product, to create and execute an integrated GTM plan that supports both customer acquisition and retention, ensuring seamless alignment with the commercialization lifecycle.
• Revenue Generation & New Opportunities: Continuously explore and test new revenue-generating marketing strategies, including emerging digital platforms, innovative partnerships, and market expansion opportunities.
• Customer & Market Intelligence: Lead the collection, analysis, and interpretation of customer and market data to inform marketing strategies. Use this data to build actionable insights and personalized experiences for customers.
• Website Strategy & Organic Growth: Oversee the strategy for Inspectorio's public-facing website, focusing on user-centered design and organic lead generation. Drive continuous improvement in inbound marketing efforts to capture and convert leads from various channels.
• Brand Leadership : Drive brand recognition and thought leadership through consistent messaging, innovative campaigns, and industry engagement. Position Inspectorio as a leader in the supply chain tech space through high-quality content, public relations, and key industry events.
• Team Leadership & Development: Inspire, mentor, and grow a high-performing marketing team. You’ll have the opportunity to build and expand the team, hiring the right leaders to further elevate Inspectorio’s marketing efforts. Foster a culture of innovation, collaboration, and accountability.

Qualifications

• 12-15+ years of leadership experience in B2B marketing, with a focus on demand generation and growth, preferably in SaaS or technology environments.
• Proven track record in driving customer growth, revenue, and brand recognition through advanced digital marketing strategies.
• Strong experience leveraging AI, marketing automation, and MarTech tools to drive demand and optimize marketing performance.
• Experience leading integrated marketing strategies, including digital, product marketing, and GTM planning in a high-growth environment.
• Advanced understanding of digital marketing channels (SEO, SEM, social media, email, content, and programmatic advertising) and AI-driven marketing tools.
• Data-driven mindset, with the ability to use analytics and predictive insights to guide strategy and measure marketing effectiveness.
• Proven leadership and team development skills, with experience managing and scaling high-performing marketing teams.
• Strong budget management experience, with a focus on maximizing ROI in complex industries with long sales cycles.
• Ability to thrive in fast-paced, disruptive, and high-growth environments, comfortable experimenting with new channels and learning from both success and failure. Innovative and forward-thinking, with a passion for emerging technologies and a deep curiosity about AI and digital trends.
• Strategic thinker with exceptional execution skills; able to balance big-picture strategy with day-to-day operational details.
• Excellent communication and interpersonal skills, with the ability to influence and build consensus among executive stakeholders.

Why it would be awesome to work with us

• Unlimited Annual Leave : We prioritize your well-being and trust you to manage your time.
• ️ Flexible Working: Whether from home, a coffee shop, or our global hubs, work where you're most comfortable.
• Project Ownership : You get to lead the initiatives you're passionate about, professionally or socially.
• Grow with us: We're invested in your personal and professional development.
• Global, diverse, and innovative team: Be part of a welcoming community from 30+ countries, where unique perspectives drive innovation.
• Feel at home: Work closely with colleagues who value your voice, share our E.A.C.H. values, and help you be the best version of yourself.
• Celebrate together: Enjoy remote and hub company and team events that strengthen our bonds and build a fun culture.

Our Values

• EXCELLENCE : We pursue mastery and craftsmanship. "Good enough" is our enemy. We have a thirst and desire for knowledge. There's always an opportunity to be better.
• AUTONOMY : We act independently when recognizing opportunities for improvement. We seek guidance and clear goals instead of orders. We self-assess the quality and impact of our work.
• COURAGE : We share our opinion, even if it's uncomfortable. We are candid with colleagues. We are willing to experiment and try something new, even if we're not sure it will succeed.
• HUMBLENESS : We crave opportunities to learn from the people around us. We leave our egos outside the office. We focus on listening to other perspectives.

Job designation is 100% remote, meaning employees are not requested to work in an office nor be located near an office.This position is not eligible for remote applicants working from the following states: California, Colorado, Connecticut, Hawaii, Massachusetts, Nevada, New Jersey, New York, Oregon, Rhode Island, Washington.