VP of Marketing

Adapty.io; United States; Remote; USD 265,000 - 290,000; Full time

Job summary

A leading company in revenue management for mobile apps is seeking a VP of Marketing. The role involves creating impactful marketing strategies, scaling community efforts, and driving growth through data-driven decision-making. The ideal candidate has a strong background in B2B marketing, excellent analytical skills, and experience leading high-performance teams.

Benefits

Flexible Remote Work

Direct Communication with CEO

Free English lessons and sports reimbursements

Qualifications

• Proven experience in leading marketing teams in B2B SaaS.
• Fluency in English.
• Ability to explain accomplishments in detail.

Responsibilities

• Define external communication strategy with app developers.
• Build high-converting marketing funnels and manage KPIs.
• Scale community engagement and support sales with ABM.

Skills

Data-Driven Approach

Omni-channel Expertise

Strong Analytical Skills

Creativity

Communication Skills

Tools

Excel

Python

Job description

Join to apply for the VP of Marketing role at Adapty.io

Join to apply for the VP of Marketing role at Adapty.io

Adapty is a revenue management platform for mobile apps with in-app subscriptions. We help developers quickly integrate subscriptions into their apps while assisting marketers in optimizing paywalls and improving LTV. We serve 8,000 mobile apps globally, including some of the world’s largest subscription publishers, and process $1,4 billion in in-app subscriptions annually.

Since our founding, we’ve consistently grown 3x year-over-year. We are now looking for a strong VP of Marketing with deep expertise in creativity, technology, and developer communities, along with a solid foundation in basic math and a good sense of numbers.

We are backed by Surface Ventures (an early investor in Datadog (@DDOG), Zwift, and many other companies), Irrvnt VC, and 500 Startups.

What You Will Do

Responsibilities

As the VP of Marketing, you’ll define Adapty’s external communication strategy with app developers, build high-converting marketing funnels, and identify new marketing channels to drive growth. Your key responsibilities will include:

• Owning Adapty’s tone of voice to engage a technical audience.
• Create omnichannel marketing campaigns and execute them with the team.
• Supporting sales with ABM.
• Scaling Adapty community.
• Setting clear, data-driven, measurable goals and analyzing team performance against KPIs/OKRs.
• Building forecasts and marketing models for expected future revenue outcomes.
• Building marketing team.
  
  

What We Expect

• Proven Experience: You built and led high-performance marketing teams in B2B SaaS with complex funnels. You know your numbers and can explain your accomplishments in detail.
• Data-Driven Approach: You develop and own the marketing plan, forecasts, and P&L, including unit economics. You are proficient in Excel or Python and can effortlessly work with numbers, making accurate estimations and calculations. You have strong analytical skills and know basic math.
• Omni-channel Expertise: You have built complex funnels incorporating multitouch actions such as content, community, demos, performance, ABM, and offline activities. You can easily design and estimate the outcomes of a multichannel campaign.
• Language Skills: You’re fluent in English and easy to chat with.
  
  

What We Offer

• Scaling Product. We achieved 3x profitable growth, launched a new product in 2024, and are scaling both products successfully.
• Challenging ICP. We work with developers and are building a product tailored for them and their teams. Creating high-quality campaigns for a premium technical audience is not always easy and can be challenging.
• Flexible Remote Work: Our team is (almost) 100% remote with people from the US to Thailand. Work from anywhere with a schedule that fits your life.
• Direct Communication: You’ll report and work closely directly with the CEO.
• Additional Benefits: Free English lessons, sports, and laptop reimbursements to support your growth.
  
  

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Job Information

Department

Marketing

Location

Remote

Employee Type

Full-time

Apply for a job now

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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