VP of Marketing

confidential; United States; On-site; USD 150,000 - 180,000; Full time

Benefits offered by this job

Health, Dental & Vision Insurance

401(k) Company Match

Paid Time Off

Paid Holidays

Job summary

JYP America is seeking a hands-on VP of Marketing to lead the strategy and execution for its U.S. artist portfolios and business initiatives. The role requires growing audiences, strengthening artist positioning, and deepening fan engagement, reporting directly to the CEO.

With 10+ years in marketing and a track record of integrated campaigns, you will oversee digital channels, partnerships, and budgeting while guiding senior leadership and cross-functional teams.

Qualifications

• 10+ years of marketing experience in music, entertainment, media, or consumer brands with team leadership.
• Proven success leading integrated campaigns that grow audiences and visibility.
• Strong understanding of digital platforms, social media, fan engagement, and pop culture.

Responsibilities

• Set marketing and brand strategy across artist portfolios and business initiatives.
• Partner with leadership and HQ to align global and U.S. plans.
• Lead integrated campaigns for artists, music releases, tours, and events.

Skills

Marketing leadership

Campaign strategy

Digital marketing

Budget management

Cross-functional collaboration

Tools

Advertising platforms

Job description

Job Title: VP of Marketing

About Us:

JYP America is the U.S. subsidiary of JYP Entertainment, a leading global entertainment company dedicated to discovering, developing, and supporting artists while expanding their presence across international markets.

JYP America supports the company's U.S. operations and collaborates with teams across artist management, marketing, production, and business functions to deliver high-quality experiences for artists, partners, and fans.

We are seeking an experienced VP of Marketing to lead marketing strategy and execution across JYP America's artist portfolios and business initiatives. This is a hands-on leadership role responsible for growing audiences, strengthening artist positioning, and deepening fan engagement in the U.S. market.

This role will report directly to the CEO.

Key Responsibilities:

• Set marketing and brand strategy across JYP America's artist portfolios and business initiatives.
• Partner with executive leadership, artist portfolio leads, and headquarters to establish priorities and align global and U.S. marketing plans.
• Lead integrated campaigns for artists, music releases, tours, events, and other projects, from planning through execution.
• Oversee digital marketing, social media, content, partnerships, and fan engagement to grow audiences and strengthen artist positioning.
• Build and lead the marketing function, manage agencies and external partners, and partner with HR on staffing needs.
• Own marketing budgets and resource allocation, using campaign performance and audience insights to guide investment.
• Identify emerging trends, platforms, and opportunities to expand artist visibility and growth in the U.S. market.

Required Qualifications:

• 10+ years of marketing experience in music, entertainment, media, or consumer brands, including team leadership and strategy development.
• Demonstrated success leading integrated campaigns that grow audiences and strengthen artist or brand visibility.
• Strong understanding of digital platforms, social media, fan engagement, and pop culture.
• Experience managing marketing budgets, agencies, and external partners.
• Ability to set strategic direction while remaining hands-on with execution.
• Excellent leadership, communication, and relationship-building skills, including experience partnering with senior leadership and cross-functional teams.
• Ability to use campaign data and audience insights to guide decisions and manage competing priorities.

Compensation & Benefits:

• Health, Dental & Vision Insurance
• 401(k) Company Match
• Paid Time Off
• Paid Holidays
• Annual Base Salary: $150,000 - $180,000 based on relevant experience, qualifications, and skills.