VP of Marketing

JYP America; Los Angeles (CA); On-site; USD 150,000 - 180,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Time Off

Paid Holidays

Job summary

JYP America, the U.S. arm of JYP Entertainment, seeks a VP of Marketing to drive strategy and execution for artist portfolios and business initiatives in the U.S. market. This hands-on leadership role reports to the CEO and collaborates with HQ to set priorities and align global plans.

The VP will lead integrated campaigns, oversee digital and fan engagement, manage budgets and agencies, and build a high-performing marketing team to strengthen artist positioning and grow audiences.

Qualifications

• 10+ years of marketing experience in music, entertainment, media, or consumer brands.
• Proven success leading integrated campaigns that grow audiences and strengthen artist/brand visibility.
• Strong understanding of digital platforms, social media, fan engagement, and pop culture.
• Experience managing marketing budgets, agencies, and external partners.
• Ability to set strategic direction while remaining hands-on with execution.

Responsibilities

• Set marketing and brand strategy across JYP America’s artist portfolios and business initiatives.
• Partner with executive leadership, artist portfolio leads, and headquarters to align global and U.S. plans.
• Lead integrated campaigns for artists, music releases, tours, events, and projects from planning to execution.
• Oversee digital marketing, social media, content, partnerships, and fan engagement to grow audiences.
• Build and lead the marketing function; manage agencies and external partners; collaborate with HR.
• Own marketing budgets and resource allocation using performance data to guide investment.
• Identify trends and opportunities to expand artist visibility in the U.S. market.

Skills

Marketing leadership

Campaign management

Digital marketing

Budget management

Cross-functional leadership

Stakeholder engagement

Job description

Job Title: VP of Marketing

About Us:

JYP America is the U.S. subsidiary of JYP Entertainment, a leading global entertainment company dedicated to discovering, developing, and supporting artists while expanding their presence across international markets.

JYP America supports the company’s U.S. operations and collaborates with teams across artist management, marketing, production, and business functions to deliver high-quality experiences for artists, partners, and fans.

We are seeking an experienced VP of Marketing to lead marketing strategy and execution across JYP America’s artist portfolios and business initiatives. This is a hands-on leadership role responsible for growing audiences, strengthening artist positioning, and deepening fan engagement in the U.S. market.

This role will report directly to the CEO.

Key Responsibilities:

• Set marketing and brand strategy across JYP America’s artist portfolios and business initiatives.
• Partner with executive leadership, artist portfolio leads, and headquarters to establish priorities and align global and U.S. marketing plans.
• Lead integrated campaigns for artists, music releases, tours, events, and other projects, from planning through execution.
• Oversee digital marketing, social media, content, partnerships, and fan engagement to grow audiences and strengthen artist positioning.
• Build and lead the marketing function, manage agencies and external partners, and partner with HR on staffing needs.
• Own marketing budgets and resource allocation, using campaign performance and audience insights to guide investment.
• Identify emerging trends, platforms, and opportunities to expand artist visibility and growth in the U.S. market.
  

Required Qualifications:

• 10+ years of marketing experience in music, entertainment, media, or consumer brands, including team leadership and strategy development.
• Demonstrated success leading integrated campaigns that grow audiences and strengthen artist or brand visibility.
• Strong understanding of digital platforms, social media, fan engagement, and pop culture.
• Experience managing marketing budgets, agencies, and external partners.
• Ability to set strategic direction while remaining hands-on with execution.
• Excellent leadership, communication, and relationship-building skills, including experience partnering with senior leadership and cross-functional teams.
• Ability to use campaign data and audience insights to guide decisions and manage competing priorities.

Compensation & Benefits:

• Health, Dental & Vision Insurance
• 401(k) Company Match
• Paid Time Off
• Paid Holidays

Annual Base Salary: $150,000 - $180,000 based on relevant experience, qualifications, and skills.