Senior Marketing Manager

HYBE AMERICAS; Santa Monica (CA); Hybrid; USD 100,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) match up to 5%

Flexible paid time off

Life insurance

Wellhub membership

Job summary

HYBE AMERICAS, based in Los Angeles, seeks a Senior Marketing Manager to shape the debut and worldwide success of SAINT SATINE—HYBE x Geffen’s next global girl group. Lead end-to-end 360° campaigns across digital, media, and brand partnerships to accelerate growth and solidify brand identity.

The role is full-time, hybrid in Santa Monica with in-person collaboration 3 days/week and remote 2 days/week. Must be based in or relocate to the greater LA area before start date.

Qualifications

• Minimum 5+ years of music marketing, album rollout, or artist development experience within a label, entertainment company, or artist management firm.
• Self-motivated with a proven track record of initiating and driving projects in a fast-paced environment.
• Deep understanding of global music consumption trends, streaming economics, and digital marketing tools.
• Ability to manage multi-faceted rollout timelines, oversee creative asset workflows, and allocate campaign budgets efficiently.
• Exceptional communication and interpersonal skills for working with high-profile artists and managers.

Responsibilities

• Define and execute long-term brand identity and growth roadmaps for the group.
• Plan and lead end-to-end global marketing campaigns for album cycles and activations.
• Partner with digital teams to grow the global core fandom.
• Track, evaluate, and report KPI and ROI to guide pivots and future plans.
• Manage budgets and allocate resources to align with strategic goals.

Skills

Brand strategy

Campaign management

Global marketing

Budget management

Cross-functional leadership

Communication

Tools

Google Workspace

Slack

Zoom

Microsoft Office

Job description

HYBE AMERICAS, a subsidiary of HYBE Corp., is a leading global entertainment and media company at the intersection of music, film, television, technology, brands, culture and social good. HYBE AMERICAS drives innovation across the entertainment landscape through its diverse portfolio, including Blue Highway Records, the publishing company Big Machine Music and Quality Control Music in the U.S., and HYBE’s labels in Latin America and the U.S. Hispanic market. The company represents a powerhouse roster of global artists spanning multiple genres and cultures. With headquarters in Los Angeles, HYBE AMERICAS creates synergistic opportunities for artists, businesses, and brands through its integrated approach to talent development, content creation, and technological innovation that transcends industries.

At HYBE, we believe in the power of music and foster a culture built on Passion, Autonomy, and Trust.

Position Overview

HYBE America is looking for a passionate, self-driven Senior Marketing Manager who is eager to shape the debut and global success of SAINT SATINE—HYBE x Geffen’s next global girl group. You will develop and execute high-impact marketing initiatives that accelerate the group's global growth and solidify their brand identity, leading end-to-end 360° release campaigns. Grounded in deep insights into music and fandom trends, you will drive audience growth and maximize IP value by collaborating across teams to execute multi-channel campaigns across digital, media, and brand partnerships.

This is a full-time, hybrid role based in our Santa Monica office, with in-person collaboration 3 days per week and remote work 2 days per week. Candidates must be based in or willing to relocate to the greater Los Angeles area at their own expense prior to their start date — we are not offering relocation assistance for this role, though it may be considered on a case‑by‑case basis for select candidates.

Key Responsibilities

• Define and execute long-term brand identity and growth roadmaps for the group, driving alignment across creative direction, A&R, content, cultural positioning, and fan acquisition.
• Plan and lead end-to-end global marketing rollouts for album cycles, single releases, and key artist activations to boost market relevance and brand awareness.
• Partner with a digital team to formulate targeted audience acquisition plans, leveraging market insights, fan behavior, and emerging DSP/platform opportunities to grow the global core fandom.
• Continuously track, evaluate, and report campaign KPIs, extracting ROI insights and performance data to recommend agile pivots and refine future execution frameworks.
• Manage project budgets and resource distribution, maintaining tight alignment between strategic goals and financial allocation.

Qualifications

• Minimum 5+ years of music marketing, album rollout, or artist development experience within a record label, entertainment company, or artist management firm.
• Highly self‑motivated with a proven track record of taking initiative, solving complex problems independently, and driving projects forward in a fast‑paced environment.
• Deep understanding of global music consumption trends, streaming economics, digital marketing tools, emerging platforms, and release pipelines.
• Demonstrated ability to manage multi‑faceted rollout timelines, oversee creative asset workflows, and allocate campaign budgets efficiently.
• Exceptional communication and interpersonal skills, with a strong ability to articulate ideas clearly, build trust with high‑profile artists and managers, and lead cross‑functional teams under tight deadlines.

It’s a bonus if you have

• Deep passion for music industry, K‑pop culture
• Bilingual capabilities in Korean or Japanese
• Experience working across international teams and time zones

Technologies/Systems/Software we use

• Google Workspace (Slides, Sheets, Docs) and Microsoft Office (PowerPoint, Excel)
• Slack and Zoom

Don't match every skill listed? Almost nobody does! Think you're a good fit anyway? Please let us know.

Salary Range

The salary range for this job is $100,000 to $125,000. This is a good faith effort at the time of posting. This range is base salary only and does not include benefits and any other compensatory components of the role.

Why Join Us

At HYBE America, you’ll play a pivotal role in shaping the voice and reputation of one of the most dynamic and innovative companies in global entertainment. You’ll work with some of the world’s most exciting artists and help tell the stories that define culture. We back our passion for music with benefits that take care of you, so you can bring your best to the work that inspires millions.

• Competitive compensation package for all full-time employees.
• Medical, dental, and vision insurance
• Company 401(k) match up to 5%
• Flexible paid time off
• FSA
• Life insurance
• Wellhub membership that gives you access to gyms and fitness studios
• Excellent parental leave policies

HYBE America is an equal opportunity employer, and more than that, actively strives to build and nurture a diverse, inclusive, and equitable team. We celebrate differences and screen for shared values and cultural fit. We are committed to providing employees with a work environment free of discrimination and harassment.