VP of Licensing & Brand Strategy (Global Growth)

Carter's Inc.; Atlanta (GA); Presencial; USD 230.000 - 360.000; Jornada completa

Descripción de la vacante

Carter’s Inc. is seeking a Vice President Licensing to lead a profitable, brand-aligned licensing program that extends our IP across product categories, channels, and geographies.

This leader will develop and execute a comprehensive licensing strategy that complements DTC and wholesale models, driving revenue growth, brand awareness, and customer engagement. The role requires a strategic, commercially driven leader who balances brand stewardship with revenue optimization, manages external

Formación

• 12–15+ years in consumer products, licensing, brand management, or retail with progression into program leadership and P&L ownership.
• Experience building or scaling licensing/brand-extension programs, not just managing existing agreements.
• Experience with consumer/lifestyle brands; apparel or children's licensing is a strong plus.
• Exposure to both brand-owner and licensee/agency sides highly valued.
• Experience across wholesale and DTC (retail + ecommerce); international expansion preferred.
• Proven people leadership in a complex, matrixed organization.
• Bachelor's degree required; MBA or equivalent commercial depth preferred.

Responsabilidades

• Develop and execute a multi-year licensing strategy aligned with brand and business objectives.
• Identify new licensing opportunities across product categories, channels, and global markets.
• Establish revenue targets, royalties, and financial forecasts for the licensing portfolio.
• Evaluate partnerships that enhance brand equity while driving incremental revenue.
• Lead cross-functional alignment across merchandising, supply chain, finance, retail, eCommerce, sales and marketing.
• Maintain brand voice and guidelines; ensure product-approval workflows across licensed categories.
• Identify, negotiate, and onboard licensing partners and agents; manage contract terms.
• Manage ongoing partner relationships to ensure performance and compliance.
• Oversee P&L, royalty income, partner performance, and category profitability.

Conocimientos

Leadership

P&L ownership

Brand management

Negotiation

Cross-functional influence

Strategic judgment

Entrepreneurial mindset

Retail & licensing experience

Educación

Bachelor's degree

MBA preferred

Descripción del empleo

Carter’s Inc. is seeking a Vice President Licensing to lead a profitable, brand-aligned licensing program that extends our IP across product categories, channels, and geographies.

This leader will develop and execute a comprehensive licensing strategy that complements DTC and wholesale models, driving revenue growth, brand awareness, and customer engagement. The role requires a strategic, commercially driven leader who balances brand stewardship with revenue optimization, manages external