Brand Director, Family Brand Strategy & Campaigns

Carters Inc.; Atlanta (GA); On-site; USD 140,000 - 200,000; Full time

Job summary

Carter’s Inc. is seeking a Brand Director to lead our Carter’s brand strategy across global markets, with a focus on meaningful connections with parents and families during life’s milestones.

You’ll champion consumer branding, omnichannel marketing and a deep understanding of children’s apparel, guiding cross‑functional teams and agency partners to drive growth. This role demands hands‑on leadership, strategic storytelling, and a passion for inclusive, family‑centered brands.

Qualifications

• 10+ years in brand management and marketing across digital and retail.
• Proven ability to create integrated brand marketing plans and lead cross-functional teams.
• Deep understanding of children’s apparel, parenting needs, and family consumer landscape.
• Strong digital-first mindset with omni-channel experience (retail, ecommerce, CRM).

Responsibilities

• Lead Carter’s brand strategy across global markets and channels.
• Drive brand storytelling and integrated campaigns with cross-functional teams.
• Translate consumer insights into strategies strengthening family connections.
• Oversee seasonal campaigns and ensure on-time delivery and measurable impact.
• Build and lead a high-performing brand team and manage agency partnerships.

Skills

Brand management

Marketing strategy

Omni-channel marketing

Leadership

Cross-functional collaboration

People management

Digital marketing

Job description

Carter’s Inc. is seeking a Brand Director to lead our Carter’s brand strategy across global markets, with a focus on meaningful connections with parents and families during life’s milestones.

You’ll champion consumer branding, omnichannel marketing and a deep understanding of children’s apparel, guiding cross‑functional teams and agency partners to drive growth. This role demands hands‑on leadership, strategic storytelling, and a passion for inclusive, family‑centered brands.