Brand Growth Manager - Wholesale & Retail

Carters Inc.; New York (NY); On-site; USD 105,000 - 125,000; Full time

Job summary

Carter’s Inc. is seeking an innovative Brand Manager to own brand strategy for a primarily wholesale business, partnering with Target, Walmart, and Amazon. Lead cross-functional teams to build awareness and drive growth through retail partners.

The role reports into the Sr. Manager, Brand Marketing and is based in our corporate office (on-site 3 days a week). Must have a proven track record in brand campaigns within a wholesale/retail environment and strong analytical rigor.

Qualifications

• Strong understanding of brand marketing fundamentals.
• Proven experience developing brand stories and campaigns that resonate emotionally with consumers.
• Creative mindset with a passion for storytelling and brand development.
• Demonstrated ability to turn consumer insights into brand actions.
• Excellent project management skills, with ability to consistently achieve or beat deadlines.
• Strong bias for action and desire for ownership & accountability.
• Excellent written and verbal communication skills.
• Minimum 5 years of relevant work experience
• Minimum 3 years Brand Marketing or Brand Strategy experience at a major consumer brand.

Responsibilities

• Develop and lead brand strategies for wholesale growth with key retail partners.
• Collaborate cross-functionally with Consumer Insights, Merchandising, and Design to build differentiated brand positioning and ownable territories.
• Develop and manage integrated marketing plans for new product launches, partnerships, or brand concepts with authentic, culturally relevant execution.
• Partner with retailer marketing teams to identify and develop co-marketing opportunities that build the brand within each retail environment.
• Orchestrate across creative, social, PR, in-store, and paid channels to ensure cohesive storytelling and platform-optimized content.

Skills

Brand marketing fundamentals

Brand storytelling

Creative mindset

Consumer insights

Project management

Bias for action

Written communication

Verbal communication

Experience 5+ years

Brand marketing strategy

Tools

Amazon Advertising

Walmart Connect

Roundel

Job description

Carter’s Inc. is seeking an innovative Brand Manager to own brand strategy for a primarily wholesale business, partnering with Target, Walmart, and Amazon. Lead cross-functional teams to build awareness and drive growth through retail partners.

The role reports into the Sr. Manager, Brand Marketing and is based in our corporate office (on-site 3 days a week). Must have a proven track record in brand campaigns within a wholesale/retail environment and strong analytical rigor.