Vice President Licensing

Carter's Inc.; Atlanta (GA); On-site; USD 230,000 - 360,000; Full time

Job summary

Carter’s Inc. is seeking a Vice President Licensing to lead a profitable, brand-aligned licensing program that extends our IP across product categories, channels, and geographies.

This leader will develop and execute a comprehensive licensing strategy that complements DTC and wholesale models, driving revenue growth, brand awareness, and customer engagement. The role requires a strategic, commercially driven leader who balances brand stewardship with revenue optimization, manages external

Qualifications

• 12–15+ years in consumer products, licensing, brand management, or retail with progression into program leadership and P&L ownership.
• Experience building or scaling licensing/brand-extension programs, not just managing existing agreements.
• Experience with consumer/lifestyle brands; apparel or children's licensing is a strong plus.
• Exposure to both brand-owner and licensee/agency sides highly valued.
• Experience across wholesale and DTC (retail + ecommerce); international expansion preferred.
• Proven people leadership in a complex, matrixed organization.
• Bachelor's degree required; MBA or equivalent commercial depth preferred.

Responsibilities

• Develop and execute a multi-year licensing strategy aligned with brand and business objectives.
• Identify new licensing opportunities across product categories, channels, and global markets.
• Establish revenue targets, royalties, and financial forecasts for the licensing portfolio.
• Evaluate partnerships that enhance brand equity while driving incremental revenue.
• Lead cross-functional alignment across merchandising, supply chain, finance, retail, eCommerce, sales and marketing.
• Maintain brand voice and guidelines; ensure product-approval workflows across licensed categories.
• Identify, negotiate, and onboard licensing partners and agents; manage contract terms.
• Manage ongoing partner relationships to ensure performance and compliance.
• Oversee P&L, royalty income, partner performance, and category profitability.

Skills

Leadership

P&L ownership

Brand management

Negotiation

Cross-functional influence

Strategic judgment

Entrepreneurial mindset

Retail & licensing experience

Education

Bachelor's degree

MBA preferred

Job description

Serving the needs of all families with young children,Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

How you’ll make an impact:

The Vice President Licensing is responsible for building and scaling a profitable, brand-aligned inbound and outbound licensing program that extends the company's intellectual property across new product categories, channels, and geographies. This leader will develop and execute a comprehensive licensing strategy that complements both direct-to-consumer (DTC) and wholesale business models, driving revenue growth, brand awareness, and customer engagement.

This role requires a strategic, commercially driven leader who can balance brand stewardship with revenue optimization, manage external partnerships, and collaborate cross-functionally with merchandising, design, marketing, legal, wholesale and supply chain teams.

Licensing Strategy & Growth 30%

• Develop and execute a multi-year licensing strategy aligned with overall brand and business objectives
• Identify new licensing opportunities across product categories, channels, and global markets, prioritizing categories close to the core of the brand
• Establish revenue targets, royalty structures, and financial forecasts for the licensing portfolio
• Evaluate and prioritize partnerships that enhance brand equity while driving incremental revenue
• Monitor competitive licensing programs, market trends, and consumer insights to identify opportunities and risks
• Conduct periodic business reviews of licensees to assess performance, identify growth opportunities, and optimize partnership models

Financial Management 30%

• Own the P&L for the licensing business, including revenue, margin, and expense management
• Track and analyze royalty income, partner performance, and category profitability
• Identify opportunities to improve financial outcomes through renegotiation, portfolio optimization, or new deals
• Ensure licensee compliance with royalty reporting, audit requirements, and contractual financial obligations

Brand Stewardship and DTC Integration 20%

• Ensure all licensed products align with brand positioning, quality standards and regulatory requirementsas well as customer expectations
• Lead cross-functional alignment across merchandising, supply chain, finance, retail, eCommerce, sales, and marketing teams to support licensing initiatives and category growth
• Maintain consistency of brand voice and identity across all licensed categories and channels through clear brand guidelines and product-approval workflows

Partner Development & Management 20%

• Identify, negotiate, and onboard best-in-class licensing partners and agents
• Lead contract negotiations, including key terms such as royalties, minimum guarantees, advances, and distribution rights
• Manage ongoing partner relationships to ensure performance expectations, brand standards, and contractual obligations are met
• Collaborate with partners to optimize product assortments and go-to-market strategies

We’d Love to hear from you if:

Experience & Education:

• - 12–15+ years in consumer products, licensing, brand management, or retail, with a clear progression into program-level leadership and P&L ownership
• - Demonstrated record of building or materially scaling a licensing / brand-extension program — not solely administering existing agreements
• - Experience with consumer / lifestyle brands; apparel, children's products, or character / entertainment licensing is a strong plus
• - Exposure to both the brand-owner and the licensee / agency side of licensing is highly valued
• - Track record spanning wholesale and DTC (retail + eCommerce); international market expansion preferred
• - Proven people-leadership experience managing a team, and success operating in a complex, matrixed organization
• - Bachelor's degree required (business, marketing, merchandising, or related); MBA or equivalent commercial depth preferred

Competencies & Attributes:

• - Commercial deal-making & negotiation — Structures and closes royalty, guarantee, territory, and distribution terms that are durable and advantageous for both sides
• - P&L and financial acumen — Forecasts royalty income and margin, applies retail math, and manages royalty reporting, audit, and compliance
• - Brand stewardship — Protects brand voice, positioning, and product quality across every licensed category and channel
• - Partner selection & management — Vets partners on brand fit, financial soundness, and execution capability; optimizes or exits underperforming deals
• - Cross-functional influence — Drives alignment across many functions without direct authority over most of them
• - Strategic & commercial judgment — Balances revenue optimization against brand equity and knows which deals to walk away from
• - Entrepreneurial, disciplined, and consumer-curious — Pursues growth while holding a firm line on brand and financial standards, staying close to the family shopper and the child

NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.