Head of Sales Enablement

Arcoro; Birmingham (AL); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

401(k) with company match

Medical, Dental, Vision

STD/LTD, Life Insurance

Pet Insurance

Flexible PTO and 13 holidays

Hybrid/Remote work environment

Job summary

Arcoro is seeking a Head of Sales Enablement to shape onboarding, development, and enablement for our GTM teams across BDR, AE, Solutions Consulting, and Account Management. You will lead a shared enablement function, build curricula, and drive sales readiness in collaboration with Product, Marketing, and Customer Success.

The role emphasizes player-coach leadership, developing a scalable content library, and governance across multiple teams to improve ramp time, win rates, and product adoption.

Qualifications

• Experience building or leading sales enablement in a B2B SaaS organization.
• Track record standing up role-based onboarding and ongoing training curricula from scratch.
• Experience owning product launch readiness in partnership with Product, including gates and sign-offs.
• Excellent organizational skills.
• Strong facilitation, instructional design, and content development skills.
• Ability to own positioning and messaging and maintain a consistent story across teams and partners.
• Comfort operating as a player-coach with disciplined prioritization.
• Outcome orientation—measure ramp time, win rate, adoption, and retention.

Responsibilities

• Build structured onboarding and ramp paths for new customer-facing hires.
• Design and deliver ongoing skill development for tenured teams (product deep-dives, compliance updates, discovery, objection handling).
• Coach frontline managers to reinforce skills in 1:1s and deal reviews.
• Own launch readiness with a Product-approved stage-gate process for releases.
• Establish a single source of truth for enablement content.
• Build and govern playbooks, battlecards, call guides, scripts, and adoption collateral.
• Own enablement technology and learning platform.
• Collaborate on product positioning with Product and Marketing for consistent messaging.
• Lead cross-functional enablement governance with Sales, Product, Marketing, Customer Success, and Revenue Operations.
• Deliver a 12-month roadmap with early wins and gradual expansion.

Skills

Sales enablement

Go-to-market enablement

B2B SaaS

Facilitation

Instructional design

Content development

Product launch readiness

Positioning & messaging

Cross-functional governance

Education

Bachelor's degree or equivalent

Tools

Showpad

CRM content governance

Job description

Want to work with a solid company that’s transforming HR for the construction industry? Our team of dedicated professionals helps construction, contracting and field services companies hire, manage and grow their workforce with a market-leading SaaS solution. As a member of the A-Team, you’ll enjoy a top-notch employee experience where you can embrace your problem-solving skills and innovation, work with a team of great colleagues and see the impact of your contribution each day Our culture is collaborative, and we believe strongly in training, growth and internal advancement. We offer competitive compensation including comprehensive benefits and a generous time-off policy. We offer both on-site and remote opportunities.

At Arcoro, you will help create software products that are cutting edge, easy to use, and that make an appreciated and notable difference in our customer’s daily lives.

About the Role

The Head of Sales Enablement owns how Arcoro's customer-facing teams are onboarded, developed, and equipped to drive revenue growth. Reporting to the Chief Sales Officer, this role owns a dedicated Enablement function that leads go-to-market enablement outright for BDR, Account Executive, Solutions Consulting, and Account Management, and operates as a shared resource for Customer Success, Implementation, and partner-facing enablement.

In short, this role is responsible for raising the collective IQ of all GTM teams at Arcoro. During year one, this is a player-coach, individual-contributor role. The Head of Sales Enablement builds the curriculum and content library, facilitates the highest-value sessions personally, and orchestrates subject-matter expertise across the business to facilitate operational excellence.

What You'll Do

• Build and run a structured, role-based onboarding and ramp path that takes new customer-facing hires from day one to first contribution with consistent quality
• Design and deliver ongoing skill development for tenured teams, including product deep-dives, industry and compliance updates, discovery, qualification, objection handling, negotiation, and value messaging
• Coach frontline managers to reinforce skills in one-on-ones and deal reviews so enablement sticks after the session ends
• Own launch readiness through a repeatable, Product-approved stage-gate process, with release tiering, for every meaningful release across Arcoro’s product suite
• Establish a single source of truth for enablement content and collateral
• Build and govern the library of playbooks, battlecards, call guides, demo scripts, competitive material, and adoption collateral
• Own enablement technology and learning platform
• Own product positioning and messaging in partnership with Product and Marketing, keeping the construction-specific story consistent from a BDR's first call through a Customer Success adoption conversation
• Operate the RACI and chair cross-functional enablement so Sales, Product, Marketing, Customer Success, and Revenue Operations stay co-invested in outcomes
• Partner with Revenue Operations so enablement content and training reflect the sales process, methodology, and overall sales process
• Deliver the twelve-month roadmap: establish baselines and quick wins in the first 90 days, then mature the function to drive further specialization and cross-functional impact

What Success Looks Like

• Faster, more consistent ramp to productivity across every customer-facing role
• Stronger win rates and expansion attributable to enablement programs
• Every meaningful release reaches customers with Product sign-off and teams ready to sell and support it
• A live, governed single source of truth that teams trust, find, and use
• Consistent, construction-specific positioning across reps, teams, and partners
• A clear RACI with named leaders accountable for outcomes in their domains
• A coherent customer experience from the first sales conversation through renewal

What We're Looking For

• Experience building or leading sales or go-to-market enablement in a B2B SaaS organization
• Track record standing up role-based onboarding and ongoing training curricula from scratch
• Experience owning product launch readiness in partnership with Product, including gates and sign-offs
• Excellent organizational skills
• Strong facilitation, instructional design, and content development skills
• Ability to own positioning and messaging and hold a consistent story across teams and partners
• Comfort operating as a player-coach individual contributor with disciplined prioritization
• Outcome orientation — measures the work by ramp time, win rate, adoption, and retention rather than sessions run

Preferred Qualifications

• Bachelor's degree or equivalent experience
• 5+ years in sales enablement, go-to-market enablement, or sales training, including end-to-end program ownership
• Experience in construction, HCM, or another vertical SaaS market
• Familiarity with enablement and learning platforms such as Showpad, and with CRM-connected content governance
• Experience enabling partner channels such as the Sage, CMiC, or Trimble ecosystems
• 401(k) with Company match
• Medical, Dental, and Vision, plus STD/LTD, Life Insurance, and Pet Insurance
• Flexible PTO and 13 Company-paid holidays
• Hybrid/Remote work environment

About the Company

A rapidly growing SaaS company, Arcoro offers proven modular HR solutions for the construction and contracting industries. Our product suite and software platform provides end-to-end HR functionality to help drive business outcomes, enabling companies to better manage the entire employee lifecycle through improved candidate quality and flow, shortened time to hire, centralized learning and improved employee productivity. Our HR solutions integrate with top construction ERP systems further positioning Arcoro as a leader in proven modular HR solutions. With Arcoro’s flexible solutions, customers select the modules that meet their needs for talent acquisition, talent management, core HR, benefits administration, time and attendance tracking and more. Arcoro has over 7000 customers across North America.

Arcoro is a Fair and Equal Opportunity Employer

Arcoro is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.