VP of First-Party Data & CDP Strategy

A+E Global Media; Los Angeles (CA); Hybrid; USD 234,216 - 274,033; Full time

Benefits offered by this job

Healthcare coverage

401k matching

Range of other benefits

Job summary

A+E Global Media is seeking a VP, Customer Data Strategist to turn first-party audience data into strategic business assets. You will design the composable CDP and identity infrastructure, aligning data strategies with marketing and revenue outcomes across the company.

You will lead the Analytics Engineering team, collaborate with media partners, ensure data governance (GDPR/CCPA), and champion data-driven decision making across Digital, Marketing, and New Business.

Qualifications

• At least 10 years of experience leading and managing technical teams (analytics engineers).
• At least 7 years in customer data strategy, CDP/MarTech, or marketing analytics.
• At least 5 years of direct people management experience.
• Working knowledge of composable CDP platforms and identity resolution concepts, and applied AI/ML.

Responsibilities

• Define the strategic roadmap for the composable CDP and identity resolution capabilities.
• Design and activate Audience Journeys to increase engagement and revenue per user.
• Oversee Analytics Engineering and build activation pipelines into marketing tools.
• Partner with agency data platforms to connect owned signals with paid media performance.
• Embed first-party data into campaign planning across Digital, Marketing, and New Business.

Skills

Analytics leadership

CDP/MarTech

Data strategy

Executive collaboration

People management

Education

Bachelor's degree in a relevant field

Tools

Snowflake

DOMO

Iterable

Adobe

BLU

Job description

A+E Global Media is seeking a VP, Customer Data Strategist to turn first-party audience data into strategic business assets. You will design the composable CDP and identity infrastructure, aligning data strategies with marketing and revenue outcomes across the company.

You will lead the Analytics Engineering team, collaborate with media partners, ensure data governance (GDPR/CCPA), and champion data-driven decision making across Digital, Marketing, and New Business.