Remote Chief First-Party Data Strategist

A+E Global Media; New York (NY); Hybrid; USD 234,000 - 274,000; Full time

Benefits offered by this job

Healthcare coverage

401k matching

Range of other benefits

Job summary

A+E Global Media in New York seeks a VP, Customer Data Strategist to define how our first-party audience data becomes a strategic asset—designing frameworks, use cases, and measurement models that connect data to marketing, product, and revenue outcomes. You will oversee Analytics Engineering, translating strategy into a working CDP and identity infrastructure.

Lead the analytics engineering team, partner with Digital, Marketing, and New Business to embed data early in planning and campaigns,

Qualifications

• At least 10 years leading technical teams.
• At least 7 years in customer data strategy, CDP/MarTech, or marketing analytics.
• At least 5 years of direct people management experience.
• Working knowledge of composable CDP platforms and identity resolution.
• Experience with data warehouses and visualization tools to bring strategy to life.

Responsibilities

• Define the strategic roadmap for our composable CDP and identity resolution capabilities, prioritizing use cases that drive measurable business value as new data sources come online
• Design and activate Audience Customer Journeys that increase engagement and revenue per user, defining the logic behind lifecycle stages, churn risk, and high-value customer segmentation
• Oversee our Analytics Engineering team, directing the build of activation pipelines that flow into Iterable, Adobe, and other downstream marketing and personalization tools
• Partner with our media agency's data platform to connect owned audience signals with paid media performance, strengthening measurement of paid-plus-owned impact
• Champion first-party data as a starting point for strategy, embedding it early into how Digital, Marketing, and New Business teams plan campaigns, product decisions, and growth initiatives
• Act as the senior voice in strategic planning conversations with Digital, Marketing, and New Business leadership, pushing toward decisions grounded in first-party data
• Define the KPIs and ROI frameworks — including lifts in engagement, retention, and conversion — that prove first-party data investments are driving business outcomes
• Apply AI and advanced analytics judgment to identify new opportunities from expanding first-party data
• Maintain a strategic view of the identity, CDP, and data activation landscape, evaluating new AI-driven platforms and approaches
• Enact strategies that grow first-party data footprint
• Design identity resolution and data architecture to accommodate new customer data sources
• Build governance and onboarding frameworks that allow new first-party data sets to be integrated into the existing CDP and identity infrastructure
• Provide periodic updates to Media Solutions on first-party data infrastructure and identity resolution capabilities
• Share relevant success stories from first-party data-driven marketing targeting
• Partner with Legal and Media Solutions to understand data usage rights and restrictions across distribution partners
• Participate in regular working sessions with Media Solutions to explore potential first-party data applications
• Work with Legal to ensure data privacy laws are strictly governed across all channels

Skills

Leadership

Executive presence

Communication

Analytics leadership

AI/ML judgment

Tools

Composable CDP (Hightouch)

Snowflake

DOMO

Iterable

Adobe

BLU

Job description

A+E Global Media in New York seeks a VP, Customer Data Strategist to define how our first-party audience data becomes a strategic asset—designing frameworks, use cases, and measurement models that connect data to marketing, product, and revenue outcomes. You will oversee Analytics Engineering, translating strategy into a working CDP and identity infrastructure.

Lead the analytics engineering team, partner with Digital, Marketing, and New Business to embed data early in planning and campaigns,