VP of Field Content & Multichannel Strategy

Financialnarrative; New York (NY); On-site; USD 116,000 - 166,000; Full time

Job summary

New York Life is seeking a Corporate Vice President, Integrated Field Content and Channels Lead to drive content strategy across digital channels, enabling agents and advisors to meet marketing goals.

The role emphasizes cross-functional partnership, problem solving, and executive communication to align field needs with corporate programs and regulatory guidelines. Strong leadership and 10+ years of experience are expected.

Qualifications

• 10+ years of experience in content strategy, digital marketing, or field enablement.
• Proven leadership in managing multichannel content programs and cross-functional teams.
• Strong understanding of personalization, social strategy, campaign lifecycle, and performance metrics.
• Experience with Social Media Platforms (Facebook, Instagram, LinkedIn).
• Excellent communication, project management, and stakeholder engagement skills.
• Experience with content management systems, analytics platforms, and marketing automation tools.
• Understanding marketing needs of sales professionals and/or the life insurance industry.
• Ability to operate within a highly complex and highly matrixed environment.
• Serve as a key liaison with senior leadership to communicate strategy, progress, and impact.

Responsibilities

• Develop and own the overall field marketing content strategy for prospecting and nurturing-aimed at elevating and supporting the personal brand of our agents and advisors
• Responsible for connecting field content strategy into broader Client Prospecting Value Stream initiatives
• Lead the team to develop single channel and multi channel campaigns by topic; evaluation and maintenance of current campaigns; Set field content priorities and roadmaps
• Lead the team to review, assessment & ongoing optimization of individual channel content (ie, social and email)
• Ensure the content production process is optimized to meet the needs of the field content team
• Track performance analytics and apply insights to improve content effectiveness and agent adoption.
• Ensure compliance with brand standards and regulatory guidelines across all content formats.

Skills

Content strategy

Multichannel marketing

Leadership

Stakeholder management

Communication

Field enablement

Marketing automation tools

Analytics platforms

Social media knowledge

Tools

Content Management Systems

Marketing Automation Tools

Analytics Platforms

Job description

New York Life is seeking a Corporate Vice President, Integrated Field Content and Channels Lead to drive content strategy across digital channels, enabling agents and advisors to meet marketing goals.

The role emphasizes cross-functional partnership, problem solving, and executive communication to align field needs with corporate programs and regulatory guidelines. Strong leadership and 10+ years of experience are expected.