VP of Enterprise Product Marketing — Remote

Workman Labs; United States; Hybrid; USD 300,000 - 380,000; Full time

Job summary

Runway is seeking a director or VP of Product Marketing to own positioning, launches, and the messaging that carries its models into enterprise and creator markets.

The role is remote in the United States and targets enterprise audiences and vertical solutions, demanding a track record of moving business metrics and expanding new verticals. You will lead PMMs and collaborate across teams to accelerate growth.

Qualifications

• 8+ years of product marketing experience, including leading PMM for enterprise products.
• Proven ability to position products at the executive level across verticals.
• Strong storytelling and market-facing narrative skills.

Responsibilities

• Own the Enterprise segment messaging and audience definitions based on customer research and market insights.
• Define enterprise and vertical positioning with tight value propositions and proof points.
• Partner with Growth to optimize acquisition channels and funnel for ICPs.
• Produce competitive intelligence and actionable responses for leadership.
• Collaborate with sales enablement to create assets that build buyer confidence.
• Lead and coach PMMs for senior candidates as needed.

Skills

8+ years product marketing

Enterprise product marketing

Executive-level positioning

Narrative craft

Fast-paced, high accountability

Competitive analysis

Excellent communication

Job description

Runway is hiring a director or VP of product marketing to own positioning, launches and the messaging that carries its models into enterprise and creator markets.

$300,000 – $380,000 / yr

Location

Remote (US)

Remote

Seniority

Lead

Compared with 17 other Marketing roles: Common across similar roles Unique to this role

What you'll do

Responsibilities

• Own the Enterprise segment. Define Runway audiences in the enterprise: who they are, the jobs they hire Runway for, how they differ across verticals. Ground audiences in hands on customer research, win/loss details, and usage analysis. Turn these insights into a point of view that product and leadership actually build against. Common
• Own positioning and messaging for enterprise & vertical solutions. Define how Runway is positioned across its audiences, with tight value propositions and proof points for key verticals. You'll make the story sharp, consistent, and reflective of Runway's ambitious brand, and make sure a professional buyer recognizes themselves in it. Common
• Drive acquisition and conversion, not just awareness. Partner with growth to move the funnel that matters for this segment: acquisition channels and targeting that find more customers within our ICPs. You're comfortable owning metrics and running experiments, not just producing the narrative around them. Common
• Drive competitive intelligence and response. Track and deeply understand the key players across the AI creative tools market. Turn your market understanding into a living point of view on where we win, where we're exposed, and how we respond, and make it legible to product and leadership. Common
• Partner on enablement. Partner with the sales enablement team to develop assets that drive confidence in Runway's customers and sellers alike.
• Player & coach. You'll operate hands on as the direct owner of Enterprise and Solutions Marketing; opportunity to lead and manage a team of PMMs for candidates of the right seniority.

What you'll need

Experience

• 8+ years in product marketing, including time leading PMM for a winning enterprise product at meaningful scale. You'll bring a track record of work that moved business metrics and grew new verticals (not just launches & messaging that you shipped). Common
• Core & Vertical expertise. You're comfortable leading product positioning exercises at the executive level. You come with a proven track record of industry/vertical product marketing, including defining, developing, and launching new verticals. Common
• Exceptional positioning and narrative craft. You can take research concepts and technical products and make them land for a discerning, professional audience. You create sharp positioning, ad creative, and launch stories (and you can write them yourself).
• You thrive in an environment with rapid pace and a high accountability culture. You move very fast, make decisions with incomplete information, and instinctively gravitate toward shipping today (not writing docs for tomorrow).
• Sharp competitive instincts. You track markets closely, form a real point of view on where to win, and translate it into product and messaging decisions.
• Excellent written and verbal communication. You confidently assess the state of the business, call out challenges, and articulate your plans to solve them. Unique
• (Bonus) Pricing and packaging experience. You've shaped how a product is packaged and priced across individual and team/enterprise tiers, and you understand the tradeoffs a self-serve-to-enterprise motion creates.
• (Bonus) PLG. You've led product marketing efforts in a growth stage company with both PLG & Sales Led motions. Common