VP of Digital Marketing/eCommerce

Momentous; Park City (UT); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401k Match

Unlimited PTO

Finish Line Fridays

Generous observed holidays

$1,000 annual perks program

Access to Momentous products

Job summary

Momentous is seeking a strategic Product Marketing Manager to partner with the Director of GTM & Product Marketing in shaping how our products are positioned, understood, and sold across DTC, Amazon, and retail channels. This role sits at the intersection of Product, Brand, Growth, Sales, and Operations—translating scientific innovation into compelling customer storytelling and scalable launch plans.

The PMM will own product storytelling and lifecycle optimization for assigned product families,

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 4–7 years of experience in product marketing, brand marketing, or GTM roles, ideally within CPG, wellness, supplements, or consumer health.
• Experience supporting omnichannel product launches across DTC and retail strongly preferred.
• Strong product copywriting skills with experience crafting clear, compelling messaging for channel-specific audiences.
• Ability to translate complex product science and technical benefits into accessible, consumer-facing narratives.
• Strong strategic thinking paired with excellent execution and project management skills.
• Highly organized, detail-oriented, and comfortable managing multiple launches simultaneously.
• Collaborative mindset with strong cross-functional partnership abilities.

Responsibilities

• Serve as the central product marketing hub, ensuring messaging clarity and positioning alignment across teams prior to product launch
• Confirm claims, assets, and product education materials are aligned with positioning frameworks.
• Collaborate with Brand and Creative teams to guide asset development that supports the intended narrative.
• Develop product messaging frameworks aligned with Director-defined category positioning architecture.
• Translate category positioning into clear, differentiated product-level narratives.
• Maintain messaging consistency across product variants, bundles, and formats.
• Document and maintain claims, proof points, and supporting scientific evidence used in product marketing.
• Own the product family sales narrative used by internal and external sales teams.
• Partner with Sales to develop sell-in materials, product education resources, objection-handling guides and competitive differentiation materials.
• Ensure product launches are supported with the right content and training for internal and external stakeholders.

Skills

Product marketing

Copywriting

Project management

Cross-functional collaboration

Strategic thinking

Education

Bachelor’s degree in Marketing or related field

Tools

Asana

Monday.com

Google Workspace

Job description

Company Overview: Momentous is a dynamic, fast‑growing human performance company offering the highest quality supplements designed to enhance physical and cognitive well‑being. At Momentous, we believe that people at their best will produce a positive impact in their personal lives, communities, and, ultimately, the world. No matter our customer's goal or what they want to achieve, we are on a relentless quest to help them get there. We work with some of the greatest minds in science and athletic performance who tap into the latest research and real‑world experience to create a portfolio of products designed with one common goal—to help our customers be their best.

What we’re proud of

• Best in the field. We have built an advanced network of world‑renowned experts in the field of human performance.
• Trusted and used by the best. We are honored to work with more than 150 teams in professional and NCAA sports, including Stanley Cup Champions, Tour de France winners, and all NFL Teams.
• Push what’s possible. Named to the prestigious Inc. 5000 list three years in a row (#392 in 2025) as one of the fastest-growing companies in the US. Ranked #4 in the Rocky Mountain Region in 2025.

Position Summary

Momentous is seeking a strategic Product Marketing Manager to partner with the Director of GTM & Product Marketing in shaping how our products are positioned, understood, and sold across DTC, Amazon, and retail channels. This role sits at the intersection of Product, Brand, Growth, Sales, and Operations—translating scientific innovation into compelling customer storytelling and scalable launch plans.

The PMM will own product storytelling and lifecycle optimization for assigned product families, ensuring the science, positioning, and value of our products translate into clear, differentiated narratives that drive understanding and conversion. The ideal candidate is both analytical and strategic, capable of refining messaging frameworks, improving ecommerce product pages, strengthening sales narratives, and continuously optimizing how products are presented throughout their lifecycle.

Responsibilities

• Serve as the central product marketing hub, ensuring messaging clarity and positioning alignment across teams prior to product launch
• Confirm claims, assets, and product education materials are aligned with positioning frameworks.
• Collaborate with Brand and Creative teams to guide asset development that supports the intended narrative.
• Develop product messaging frameworks aligned with Director-defined category positioning architecture.
• Translate category positioning into clear, differentiated product-level narratives.
• Maintain messaging consistency across product variants, bundles, and formats.
• Document and maintain claims, proof points, and supporting scientific evidence used in product marketing.
• Own the product family sales narrative used by internal and external sales teams.
• Partner with Sales to develop sell-in materials, product education resources, objection-handling guides and competitive differentiation materials.
• Ensure product launches are supported with the right content and training for internal and external stakeholders.

Lifecycle Optimization & Consumer Insights

• Monitor product performance post-launch, including PDP engagement and conversion signals.
• Identify messaging gaps and recommend lifecycle improvements to strengthen product clarity and performance.
• Support SKU rationalization efforts by analyzing product performance and reporting insights that inform portfolio prioritization decisions.
• Partner with DTC and Amazon teams to audit and optimize priority product PDPs, improving content hierarchy, product education, and conversion‑driven storytelling.
• Partner with Ecommerce to enhance the customer journey and maintain consistent messaging across platforms.

Education & Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 4–7 years of experience in product marketing, brand marketing, or GTM roles, ideally within CPG, wellness, supplements, or consumer health.
• Experience supporting omnichannel product launches across DTC and retail strongly preferred.
• Strong product copywriting skills with experience crafting clear, compelling messaging for channel‑specific audiences.
• Ability to translate complex product science and technical benefits into accessible, consumer‑facing narratives.
• Strong strategic thinking paired with excellent execution and project management skills.
• Highly organized, detail‑oriented, and comfortable managing multiple launches simultaneously.
• Collaborative mindset with strong cross‑functional partnership abilities.
• Familiarity with tools like Asana/Monday, Google Workspace, and consumer insights platforms is a plus.

Attributes

• Passionate about performance, wellness, and Momentous’ mission.
• Self‑starter who thrives in a fast‑moving, entrepreneurial environment.
• Comfortable operating with ambiguity while building scalable processes.
• Strong taste level and commitment to brand excellence and trust.
• Our fast‑paced, high growth environment creates a strong opportunity for professional development born from evolving experiences
• 401k Match
• Unlimited PTO
• Finish Line Fridays - finish at 3:00 every Friday
• Generous set of observed holidays (18 days of office closure in 2026)
• $1,000 annual perks program to support a high-performance lifestyle
• Access to Momentous products and merchandise

Location

This is a hybrid role based out of our Park City headquarters.

EQUAL EMPLOYMENT OPPORTUNITY

Momentous provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We are committed to bringing together individuals from different backgrounds and perspectives, and providing employees with a safe and welcoming work environment where everyone can thrive. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.