VP of Digital Adoption & Preference Strategy

broadridge; New York (NY); On-site; USD 180,000 - 260,000; Full time

Job summary

Broadridge is seeking a Vice President to define and execute the product strategy and roadmap for digital adoption and preference-management solutions. The role will connect capabilities across InFocus, preference management, digital delivery, secure document access, client and investor portals, and related Broadridge products.

You will lead cross-functional teams, translate regulatory developments into product requirements, and drive GTM plans that deliver measurable adoption, impact, and value

Qualifications

• Eight+ years in product management, digital adoption, or related field.
• Experience developing roadmaps, business cases, and go-to-market plans.
• Knowledge of digital channels and regulated communications.

Responsibilities

• Define the product vision, strategy, and multiyear roadmap for digital adoption and preference management.
• Develop solutions that connect recipient preferences, contact information, digital communications, and document access.
• Lead product strategy for capturing, maintaining, and applying communication preferences across accounts and channels.
• Establish opt-in/opt-out processes for eligible digital communications and delivery options.
• Translate regulatory developments and client needs into product requirements and opportunities.
• Define target client segments, value propositions, pricing approaches, and adoption pathways.
• Develop business cases quantifying digital conversion, print savings, and revenue opportunities.
• Lead go-to-market planning with cross-functional teams and create client-enablement materials.

Skills

Product management

Digital adoption

Preference management

Digital communications

Financial services

Cross-functional collaboration

Job description

Broadridge is seeking a Vice President to define and execute the product strategy and roadmap for digital adoption and preference-management solutions. The role will connect capabilities across InFocus, preference management, digital delivery, secure document access, client and investor portals, and related Broadridge products.

You will lead cross-functional teams, translate regulatory developments into product requirements, and drive GTM plans that deliver measurable adoption, impact, and value