Global Demand Generation Leader

Pacvue; United States; Remote; USD 180,000 - 215,000; Full time

Benefits offered by this job

Flexible Paid Time Off

Paid Holidays & Floating Holidays

Medical/Dental/Vision & FSA/HSA

401k with Employer Match

Volunteer time off

Wellhub & Peloton membership

Family-building resources

Job summary

Pacvue seeks an experienced Senior Director of Demand Generation to own the global demand engine for the enterprise business, reporting to the SVP of Marketing. You will lead a global team, define the end-to-end demand methodology, and manage budgets and pipelines across paid media, lifecycle marketing, and partnerships.

You will reconcile priorities across sales, product, and regional leadership, building scalable programs and a unified measurement framework to drive qualified pipeline and

Qualifications

• 12+ years of marketing experience with deep specialization in B2B demand generation or growth.
• Global or multi-region leadership with regional alignment experience.
• Hands-on performance marketing with large paid budgets across multiple channels.
• Strong lifecycle expertise and marketing automation/Salesforce experience.
• Experience building co-marketing, channel, or referral programs.
• Strong analytical and funnel attribution skills.
• Experience in matrix organizations with cross-regional partners.
• B2B (SaaS/eCommerce/retail media) experience in a scale-up context.

Responsibilities

• Set and own global demand generation strategy, budget, and pipeline targets.
• Define global campaign frameworks, standards, and measurement.
• Collaborate with regional leaders to ensure market-fit campaigns and sales alignment.
• Lead paid strategy across search, social, display, and content syndication.
• Own lifecycle strategy: email, nurture, in-product touchpoints.
• Partner with Product Marketing to align messages with campaigns.
• Manage lead-to-opportunity handoff and SDR/BDR effectiveness.
• Oversee industry partnerships and paid referral programs.
• Provide ROI analysis and funnel health reporting to leadership.
• Drive continuous testing to improve lead quality and conversions.

Skills

Demand generation leadership

Global multi-region leadership

Budgeting & forecasting

Lifecycle marketing

Analytics & attribution

Marketing automation

Salesforce proficiency

Channel optimization

Strategic partnerships

Cross-functional collaboration

Tools

Google Ads

LinkedIn Ads

Bing Ads

Salesforce CRM

Job description

Pacvue seeks an experienced Senior Director of Demand Generation to own the global demand engine for the enterprise business, reporting to the SVP of Marketing. You will lead a global team, define the end-to-end demand methodology, and manage budgets and pipelines across paid media, lifecycle marketing, and partnerships.

You will reconcile priorities across sales, product, and regional leadership, building scalable programs and a unified measurement framework to drive qualified pipeline and