VP of Business Development - East

Maryland; Chantilly (VA); Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Flexible PTO

Medical, dental, vision insurance

Wellness programs

Professional growth opportunities

Job summary

Sandstone Care seeks a Vice President of Business Development - East to drive admissions, census growth, and revenue across the eastern region. The role leads a field-based outreach team and strengthens referral relationships with hospitals, payers, and community sources.

Hybrid in Maryland or Virginia with travel required; the candidate will partner with Admissions, Clinical Operations, Marketing, and Executive Leadership to implement growth strategies and improve referral productivity and

Qualifications

• Minimum 8 years in behavioral healthcare industry.
• Minimum 5 years of progressive leadership in business development or sales.
• Proven success leading field-based teams across multiple markets.
• Experience developing referral growth strategies in behavioral health or related healthcare.

Responsibilities

• Develop and execute regional business development strategies to drive admissions, census, and revenue.
• Establish strategic partnerships with hospitals, payers, and community sources.
• Lead field-based outreach teams and manage performance through KPIs and CRM data.
• Collaborate with Admissions, Clinical Operations, Marketing, and Leadership to grow market share.

Skills

Strategic partnerships

Sales leadership

Field outreach

CRM analytics

Forecasting

Education

Bachelor's degree in Business/Healthcare Admin/Marketing

Master's degree preferred

Tools

Salesforce

CRM software

Job description

Position: Vice President of Business Development - East

Job Type : Full Time

Location: Hybrid in Maryland or Virginia | Travel Required

Compensation: $150,000-$180,000 Annual Salary

At Sandstone Care, we inspire and empower change. The Vice President of Business Development plays a critical role in expanding access to life-changing care, strengthening community partnerships, and supporting sustainable organizational growth.

About The Role

The Vice President of Business Development is a senior growth leader responsible for driving admissions, census growth, revenue performance, and market expansion across the east region. This role provides strategic and operational leadership for a field-based clinical outreach team while developing and strengthening referral relationships that increase patient access to care.

The VP of Business Development partners closely with Admissions, Clinical Operations, Marketing, and Executive Leadership to execute growth strategies that improve referral productivity, expand market share, optimize payer mix, and increase utilization across all levels of care. This leader combines business development expertise, healthcare industry knowledge, data-driven decision making, and people leadership to deliver sustainable growth and exceptional outcomes.

Key Responsibilities:

• Develop and execute regional business development strategies that drive admissions growth, census performance, and revenue achievement.
• Identify opportunities to expand market presence, enter new geographic territories, and increase referral volume across all levels of care.
• Establish strategic partnerships with hospitals, healthcare systems, behavioral health providers, educational institutions, payers, and community referral sources.
• Create and implement growth plans focused on patient volume, payer mix optimization, service line utilization, and market expansion.

Business Development Performance & Financial Accountability

• Maintain accountability for regional business development budgets, forecasting, and growth performance.
• Establish and monitor key performance indicators (KPIs), dashboards, scorecards, and communication plans to ensure consistent visibility into performance.
• Analyze referral trends, admissions data, market conditions, and outreach effectiveness to identify growth opportunities and mitigate risks.
• Drive achievement of monthly, quarterly, and annual business development targets.

Team Leadership & Development

• Recruit, hire, onboard, coach, develop, and retain high-performing field-based Clinical Outreach Representatives and Business Development professionals.
• Set clear performance expectations and hold team members accountable for activity, relationship development, and growth outcomes.
• Conduct routine ride-alongs, field visits, and performance coaching sessions to support team effectiveness.
• Foster a culture of accountability, collaboration, continuous improvement, and mission-driven service.

Referral Relationship Management

• Establish and maintain executive-level relationships with key referral partners and decision-makers.
• Serve as a strategic representative of the organization within healthcare and behavioral health communities.
• Develop market segmentation strategies and territory plans to maximize outreach effectiveness and referral productivity.
• Attend industry events, conferences, networking opportunities, and community engagements to strengthen brand awareness and referral partnerships.

Cross-Functional Leadership

• Partner closely with Admissions, Clinical, and Operations leaders to improve patient access, referral conversion, and overall customer experience.
• Collaborate with executive leadership to identify barriers to growth and implement scalable solutions.
• Support service line development, facility launches, geographic expansion initiatives, and growth-related projects.
• Ensure alignment between business development activities and organizational strategic priorities.

CRM & Sales Effectiveness

• Maintain accountability for Salesforce (or equivalent CRM) utilization, data integrity, pipeline management, and reporting.
• Leverage CRM insights to segment markets, track outreach activities, manage referral pipelines, and improve forecasting accuracy.
• Support CRM implementation, optimization, and adoption initiatives across the business development function.
• Utilize analytics and reporting tools to inform decision-making and maximize return on business development investments.

Field Leadership

• Conduct quarterly field visits with direct reports and key referral partners throughout assigned territories.
• Provide hands-on leadership and support in local markets to ensure execution of regional strategies.
• Meet directly with key referral decision-makers and strategic partners to strengthen relationships and identify growth opportunities.

Education Requirements:

• Bachelor’s degree in Business, Healthcare Administration, Marketing, or a related field is required.
• Master’s degree in Business Administration, Healthcare Administration, or related field preferred.

Experience Requirements:

• Minimum 8 years of behavioral healthcare industry experience.
• Minimum 5 years of progressive leadership experience managing business development, sales, outreach, or growth teams.
• Demonstrated success leading field-based business development or sales teams across multiple markets.
• Experience developing and executing referral growth strategies within behavioral health, addiction treatment, residential treatment, or related healthcare environments.
• Strong experience with Salesforce or similar CRM platforms and performance analytics tools.
• Proven track record of consistently achieving revenue, admissions, census, and market growth objectives.

Other Requirements:

• Candidates applying for this position should be aware that an offer for employment in this position iscontingent upon passinga comprehensive background check, encompassing criminal records and motor vehicle reports.
• Candidates applying for this position should be aware that the position requires up to 75% travel in and around designated region

The Perks

At Sandstone Care, we believe that great care starts with our employees. That’s why we offer a comprehensive benefits package to support you in your personal and professional journey. Some of the benefits include:

• A competitive compensation and total rewards package including meaningful salary, bonus incentive programs, merit-based pay increases, and professional growth opportunities.
• A flexible PTO package that includes unlimited PTO, paid holidays, and wellbeing days
• High quality medical, dental, and vision insurance with a variety of package options that meet your needs and majority company paid.
• A robust Employee Assistance Program: Including counseling, legal consultations, financial planning, and wellness coaching.
• A collaborative and supportive community of therapists and team members: Fostering a positive work environment.

Sandstone Care’s Commitment to Diversity, Equity, & Inclusion

At Sandstone Care is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to creating a diverse and inclusive workplace where all employees feel valued, respected, and empowered. We do not discriminate based on race, color, religion, creed, age, sex, national origin, ancestry, marital status, veteran status, sexual orientation, gender identity, disability, or any other legally protected status. All employment decisions are based on qualifications, merit, and business needs.

_At Sandstone Care, we are committed to fostering a culture of diversity, equity, and inclusion that not only enriches the lives of our employees but also ensures the wellbeing and care of our clients, regardless of their race, ethnicity, gender identity, sexual orientation, socioeconomic status, age, ability, or background. We believe that embracing diversity and promoting equity and inclusion are integral to our mission of providing high-quality behavioral health services. _