VP of Business Development

Sandstone Care; Virginia; Hybrid; USD 150,000 - 180,000; Full time

Job summary

Sandstone Care in Maryland/Virginia is seeking a Vice President of Business Development for the East region to lead regional growth and expand access to care. This senior leader will oversee a field-based outreach team, build strategic partnerships, and drive admissions, census growth, and revenue performance across markets in the East.

You will collaborate with Admissions, Clinical Operations, Marketing, and Executive Leadership to execute growth plans, optimize payer mix, and improve referral

Qualifications

• Senior leadership experience in business development or growth roles.
• Strong relationship-building with hospitals, payers, and community partners.

Responsibilities

• Develop and execute regional business development strategies to drive admissions growth, census performance, and revenue achievement.
• Establish and manage strategic partnerships with hospitals, health systems, and referral sources.
• Lead a field-based outreach team and ensure accountability through KPIs and dashboards.
• Collaborate with Admissions, Clinical Operations, Marketing, and Executive Leadership to improve referral productivity and market share.

Education

Bachelor's degree in Business, Healthcare Administration, Marketing

Job description

Position: Vice President of Business Development - East

Job Type : Full Time

Location: Hybrid in Maryland or Virginia | Travel Required

Compensation: $150,000-$180,000 Annual Salary

About The Role

The Vice President of Business Development plays a critical role in expanding access to life-changing care, strengthening community partnerships, and supporting sustainable organizational growth.

The VP of Business Development

The Vice President of Business Development is a senior growth leader responsible for driving admissions, census growth, revenue performance, and market expansion across the east region. This role provides strategic and operational leadership for a field-based clinical outreach team while developing and strengthening referral relationships that increase patient access to care.

The VP of Business Development partners closely with Admissions, Clinical Operations, Marketing, and Executive Leadership to execute growth strategies that improve referral productivity, expand market share, optimize payer mix, and increase utilization across all levels of care. This leader combines business development expertise, healthcare industry knowledge, data-driven decision making, and people leadership to deliver sustainable growth and exceptional outcomes.

Key Responsibilities:

Strategic Growth Leadership

• Develop and execute regional business development strategies that drive admissions growth, census performance, and revenue achievement.
• Identify opportunities to expand market presence, enter new geographic territories, and increase referral volume across all levels of care.
• Establish strategic partnerships with hospitals, healthcare systems, behavioral health providers, educational institutions, payers, and community referral sources.
• Create and implement growth plans focused on patient volume, payer mix optimization, service line utilization, and market expansion.

Business Development Performance & Financial Accountability

• Maintain accountability for regional business development budgets, forecasting, and growth performance.
• Establish and monitor key performance indicators (KPIs), dashboards, scorecards, and communication plans to ensure consistent visibility into performance.
• Analyze referral trends, admissions data, market conditions, and outreach effectiveness to identify growth opportunities and mitigate risks.
• Drive achievement of monthly, quarterly, and annual business development targets.

Team Leadership & Development

• Recruit, hire, onboard, coach, develop, and retain high-performing field-based Clinical Outreach Representatives and Business Development professionals.
• Set clear performance expectations and hold team members accountable for activity, relationship development, and growth outcomes.
• Conduct routine ride-alongs, field visits, and performance coaching sessions to support team effectiveness.
• Foster a culture of accountability, collaboration, continuous improvement, and mission-driven service.

Referral Relationship Management

• Establish and maintain executive-level relationships with key referral partners and decision-makers.
• Serve as a strategic representative of the organization within healthcare and behavioral health communities.
• Develop market segmentation strategies and territory plans to maximize outreach effectiveness and referral productivity.
• Attend industry events, conferences, networking opportunities, and community engagements to strengthen brand awareness and referral partnerships.

Cross-Functional Leadership

• Partner closely with Admissions, Clinical, and Operations leaders to improve patient access, referral conversion, and overall customer experience.
• Collaborate with executive leadership to identify barriers to growth and implement scalable solutions.
• Support service line development, facility launches, geographic expansion initiatives, and growth-related projects.
• Ensure alignment between business development activities and organizational strategic priorities.

CRM & Sales Effectiveness

• Maintain accountability for Salesforce (or equivalent CRM) utilization, data integrity, pipeline management, and reporting.
• Leverage CRM insights to segment markets, track outreach activities, manage referral pipelines, and improve forecasting accuracy.
• Support CRM implementation, optimization, and adoption initiatives across the business development function.
• Utilize analytics and reporting tools to inform decision-making and maximize return on business development investments.

Field Leadership

• Conduct quarterly field visits with direct reports and key referral partners throughout assigned territories.
• Provide hands-on leadership and support in local markets to ensure execution of regional strategies.
• Meet directly with key referral decision-makers and strategic partners to strengthen relationships and identify growth opportunities.

Education Requirements:

Bachelor's degree in Business, Healthcare Administration, Marketing, or a re