Brand Strategy & Creative Excellence Leader

Purpose Brands, LLC; Boca Raton (FL); Híbrido; USD 200.000 - 300.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work environment

Medical, Dental, Vision coverage

401(k) matching

Descripción de la vacante

Purpose Brands LLC, parent company of Orangetheory Fitness and others, seeks a Vice President of Brand Strategy & Creative Excellence to advance consumer-led brand strategies across its portfolio. You will guide in-house creative, insights and content, partnering with Brand Leaders to translate business priorities into engaging experiences.

The role requires a strategic, consumer-obsessed leader who can drive creative excellence, elevate messaging and deliver data-driven outcomes across a

Formación

• Proven ability to translate consumer insights into differentiated positioning.
• Experience with multiple brands in a franchised environment is valuable.
• Strong partnership with internal and external creative teams.

Responsabilidades

• Define and elevate brand strategies across a portfolio of brands.
• Lead in-house creative, content strategy and organic social activities.
• Drive consumer insights and innovative marketing capabilities enterprise-wide.

Conocimientos

Brand strategy

Consumer insights

Creative leadership

Social media

Educación

Bachelor's in Marketing/related

MBA beneficial

Descripción del empleo

Purpose Brands LLC, parent company of Orangetheory Fitness and others, seeks a Vice President of Brand Strategy & Creative Excellence to advance consumer-led brand strategies across its portfolio. You will guide in-house creative, insights and content, partnering with Brand Leaders to translate business priorities into engaging experiences.

The role requires a strategic, consumer-obsessed leader who can drive creative excellence, elevate messaging and deliver data-driven outcomes across a