VP of Brand

Rozgoo; United States; Remote; USD 250,000 - 350,000; Full time

Job summary

Vanta seeks a VP of Brand to define how the company shows up in the world across Creative, Content & Social, and Communications. You will own our company narrative and design integrated campaigns that fuel demand and build confidence with customers.

You’ll partner with the CMO and executive team to tell stories that move markets, not just metrics, and you will build a brand engine that ties investment to pipeline and revenue while driving measurable impact.

Qualifications

• 15+ years of brand and creative leadership experience.
• Experience leading Creative, Content, Social and Communications functions.
• Ability to turn complex topics into clear, urgent narratives.
• Portfolio showing creative excellence tied to business outcomes.
• Strong cross-functional collaboration with Growth, Product Marketing, Product and Design.

Responsibilities

• Set the Brand Vision across Creative, Content & Social, and Communications.
• Lead a world-class creative organization spanning brand design, advertising, web, video, motion, and production.
• Own Vanta’s voice and editorial strategy across owned channels.
• Drive external narrative with media, analysts, and industry voices.
• Build a brand engine that drives demand, awareness, and pipeline.
• Design and scale in-person experiences at events and conferences.
• Experiment with bold ideas and scale successful formats.
• Partner with CMO, CEO and leaders to ensure brand work drives outcomes.

Skills

Brand leadership

Storytelling

Narrative building

Cross-functional leadership

Strategic execution

People leadership

Tools

AI tools

Job description

At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. We partner with everyone from hypergrowth startups navigating security for the first time to Fortune 50 enterprises operating at massive scale. We need a brand that earns attention, respect, and confidence across all of them. As Vanta’s VP of Brand, you will define how Vanta shows up in the world. Not just visually, but strategically, emotionally, and culturally. This role brings together three core pillars that often operate separately: Creative, Content & Social, and Communications. At Vanta, they operate as one system. You are responsible for setting the direction for each and ensuring they work together to build a brand that drives both perception and pipeline. You will own our company narrative, design integrated campaigns that fuel demand, and create moments that cut through the noise and across channels from out-of-home to social.This is not a brand stewardship role. It is a brand creation role. You will define what Vanta becomes, push beyond category norms, and connect storytelling directly to business impact. You will partner closely with the CMO and executive team to tell stories that move markets, not just metrics. The right leader is both visionary and operator. You can set a bold direction and build the systems and teams to deliver it.

What you’ll do as the VP of Brand at Vanta:

Set the Brand Vision:

Define and evolve how Vanta shows up across every touchpoint. Ensure the brand is consistent, distinctive, and clearly differentiated across Creative, Content & Social, and Communications.

Lead Creative:

Build and scale a world-class creative organization across brand design, advertising, web, video, motion, and production. Set the visual and experiential standard for Vanta. Develop strong second-line leadership and maintain a high bar for craft. Embrace the cutting edge of AI tools and use them to constantly find an edge.

Lead Content & Social:

Own Vanta’s voice, editorial strategy, and presence across owned channels. Build programming that earns attention and drives sharing, from short-form video to data-driven storytelling. Establish a clear point of view on where attention is going and how Vanta shows up in culture. Make Vanta feel relevant and hard to ignore.

Lead Communications:

Own Vanta’s external narrative across media, analysts, and industry voices. Drive narrative ownership and share of voice for our category. Expand earned media and build a durable executive thought leadership platform.

Drive measurable brand impact:

Build a brand engine that drives demand, increases awareness, and ties investment to pipeline and revenue through clear leading indicators.

Craft unexpected in-person experiences:

Design Vanta’s presence at events, conferences, and experiential moments, including our flagship conference and major industry events like RSA.

Experiment and scale:

Test bold creative ideas across new formats and channels. Turn what works into repeatable systems and playbooks.

Partner with leadership:

Work closely with the CMO, CEO, and cross-functional leaders in Growth, Product Marketing, and Product to ensure brand work drives business outcomes.

How to be successful in this role:

Have 15+ years of brand and creative leadership experience, ideally in high-growth B2B SaaS or technical consumer companies. Have led multiple distinct but connected functions such as Creative, Content, Social, and Communications, and know how to align them under a single strategy. Are a strong narrative builder and storyteller. You can turn complex topics like security and trust into stories that feel clear, urgent, and human. You know when to use a meme, a manifesto, or a metric, and how each drives impact. Have built and scaled high-performing teams, including second-line leadership. Have evolved brands for enterprise audiences without losing the humanity, sharpness or cultural relevance. Bring a portfolio that shows creative excellence tied to business outcomes. Have a clear point of view on social and how brands win attention today. Have led or closely partnered with communications teams to shape narratives that earn media, analyst, and influencer attention. Understand how brand and performance marketing work together and can align both toward growth. Are both strategic and operational. You can set direction and build the processes to execute. Have experience managing internal teams, agencies, and external partners. Are an exceptional communicator who can inspire teams and influence executives. Have strong cross-functional instincts and a track record of partnering with Growth, Product Marketing, Product, and Design. Are curious about security, compliance, and th.