VP, Account Strategy - Data-Driven Growth Leader

Mediassociates; Newtown (CT); Hybrid; USD 160,000 - 230,000; Full time

Job summary

Mediassociates is seeking a Vice President, Account Strategy to lead our client services and account planning function. This executive-level role will drive strategic media planning, strengthen client partnerships, and lead a high-performing team to deliver measurable business outcomes.

You'll combine data-driven strategy, media expertise, and client leadership to guide omnichannel campaigns and elevate client performance across paid, owned, and earned media.

Qualifications

• 15+ years in media strategy, account leadership, or agency environment.
• Proven experience managing senior client relationships and large accounts.
• Strong expertise in omnichannel media planning and performance marketing.
• Ability to turn data into clear, compelling insights and presentations.
• Experience leading teams and driving operational excellence.
• Strategic mindset with a balance of analytical and creative thinking.
• Bachelor's degree required.

Responsibilities

• Lead and develop the Account Planning team, setting vision and driving performance.
• Serve as a senior strategic advisor to clients, building strong executive relationships.
• Translate data and analytics into actionable marketing strategies.
• Oversee campaign strategy, audience targeting, and measurement frameworks.
• Drive client growth, retention, and revenue performance.
• Collaborate cross-functionally with Media, Digital, Analytics, and Ad Ops teams.
• Contribute to new business development and pitch strategy.
• Coach and mentor team members, fostering a high-performing, collaborative culture.

Skills

15+ years in media strategy

Senior client relationships

Omnichannel media planning

Data to insights/presentations

Team leadership

Strategic/creative balance

Bachelor's degree

Education

Bachelor's degree

Job description

Mediassociates is seeking a Vice President, Account Strategy to lead our client services and account planning function. This executive-level role will drive strategic media planning, strengthen client partnerships, and lead a high-performing team to deliver measurable business outcomes.

You'll combine data-driven strategy, media expertise, and client leadership to guide omnichannel campaigns and elevate client performance across paid, owned, and earned media.