Media Planner

Barkley; Illinois; Hybrid; USD 65,000 - 90,000; Full time

Job summary

BarkleyOKRP, a full-time hybrid Planner role, supports the development of paid media recommendations and works closely with MissionOne Media and BarkleyOKRP client experience teams, with direct exposure to clients.

The Planner develops media plans, creates and updates media flowcharts, uses analytics to derive insights, and communicates complex information clearly to stakeholders in a fast-changing media landscape.

Qualifications

• Proficiency in Microsoft Excel and MS Office.
• Strong numerical skills with attention to detail.
• Eager to learn, shadow and ask questions.
• Passion for advertising and marketing.
• Critical thinker able to translate data into recommendations.
• Ability to work independently and in a team.

Responsibilities

• Contribute to Tactical Media Recommendations and channel/tactic selection.
• Build and maintain relationships with internal teams.
• Develop audience recommendations using syndicated tools.
• Use competitive intelligence to track investment trends.
• Collaborate to develop media plan recommendations aligned with client goals.
• Flawlessly manage client media budget and flowcharts.
• Assist in client billing and coordinating with Finance.
• Stay updated on industry trades to inform POVs.
• Participate in weekly status calls with clients and teams.
• Support in media performance analysis and plan optimization.
• Learn media planning tools like Vivvix, Pathmatics, SRDS, SQAD, Nielsen NMI/IMS.

Skills

Excel

Numerical skills

Attention to detail

Eagerness to learn

Advertising passion

Critical thinking

Team collaboration

Tools

Vivvix

Pathmatics

SRDS

SQAD

Nielsen NMI/IMS

Guideline Planning

Job description

This is a full-time, hybrid position for a Planner at BarkleyOKRP. In this role, you will support in the development of paid media recommendations. You will work closely with others across MissionOne Media and BarkleyOKRP client experience teams, as well as getting direct exposure to clients. The Planner is responsible for plan development, creating & updating media flowcharts, utilizing analytical skills, and communicating complex information in an accessible way.

Qualities

Here’s what it takes to be successful in the role:

• Curiosity and Skepticism: You enjoy digging in to uncover the "why?" You can research and use resources to uncover the answers to your questions.
• Strategic, Creative Problem-Solving: You are analytical and enjoy working with data to derive insights. You use insights and knowledge to develop recommendations. You think creatively in how you approach solving a problem.
• Initiative & Accountability: You are a gritty self-starter driven to find answers, solve tough problems, and overcome challenges. You proactively bring solutions to challenges. You take ownership over tasks assigned and can proactively manage up.
• Communication & Storytelling: You can easily communicate complex information or nuanced situations.You can confidently share your perspective with others. You can craft written responses that are clear and succinct.
• Adaptability: You can comfortably adjust in evolving or ambiguous situations. You use creativity to tackle new and existing challenges. You're ready and excited for changes in the media landscape.
• Self-Development: You're reflective and self-aware. You seek opportunities to learn and develop yourself.

Responsibilities:

• Contributing to the development of Tactical Media Recommendations for clients, supporting in the recommendation of specific channels and tactics that best deliver upon client objectives.
• Build and maintain strong working relationships with internal teams, including client experience, activation, data & analytics, CRM, strategy, and finance
• Build strategic media audiences through 3rd party syndicated audience tools (MRI-Simmons, Resonate, YouGov Profiles) to develop audience recommendations and understand audience media consumption and behaviors.
• Use competitive intelligence tools to develop reports on competitor or category investment trends
• Works collaboratively with other Barkley partners to evaluate all audience, geographic, and media vendor information necessary to develop the media plan recommendation that best delivers upon the client’s goals and objectives.
• Flawlessly manage client media budget, including the development of media flowcharts, sending flowchart updates, working with clients to secure budget approvals, and authorizing Activation teams to purchase.
• Support in client billing, including partnership with the Finance team to review draft invoices against anticipated spend, ensuring invoices line up with planned investment
• Stay up to date on industry trades to support in the development of one-off POVs for clients, based on specific questions related to the media landscape, category, and media plans.
• Participating in weekly status calls to keep clients updated on active media projects, and relaying important updates back to internal teams.
• Support the team in the development of media reports, including analyzing media performance to uncover trends and implications for plan optimizations or future plan development.
• Build a foundational understanding of key media planning tools, including Vivvix, Pathmatics, SRDS, SQAD, Nielsen NMI/IMS, Guideline Planning, and others
• Other duties or responsibilities may be assigned from time to time.

Qualifications:

• Skilled in Microsoft Office Suite with proficiency in MS Excel
• Comfortable using math and working with numbers on a daily basisAbility to show attention to detail
• Eager to learn, willing to shadow and ask questions often
• Passion for advertising & marketing
• Critical thinker with the ability to process information and make recommendations based on data
• Ability to work independently to complete projects and also work with a team

BarkleyOKRP's Commitment to Diversity, Equity, Inclusion + Belonging

• At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.