VP, Media Operations — Hands-On DSP & Growth Leader

24 Seven Talent; Rochester (MI); On-site; USD 180,000 - 240,000; Full time

Job summary

24 Seven Talent is seeking a VP, Media Operations to lead and grow a team of media operations specialists across programmatic, paid social, and paid search while actively involved in campaign execution, optimization, and analysis.

The role emphasizes both leadership and hands-on work, including overseeing a DSP transition to an in-house capability and direct involvement with DSPs and ad platforms to drive performance.

Qualifications

• 5-8+ years in hands-on media buying across programmatic, paid social, and paid search.
• Experience with major DSPs such as The Trade Desk or DV360.
• Hands-on experience with Meta Ads Manager, Google Ads, and/or Google Marketing Platform.
• Experience mentoring or developing media buyers, media operations specialists, or similar teams.
• Experience onboarding, implementing, or establishing a DSP environment strongly preferred.
• Experience leading the transition from managed-service programmatic buying to an in-house model is highly preferred.
• Demonstrated ability to personally build, optimize, troubleshoot, and analyze campaigns across multiple media channels.
• Strong analytical skills with the ability to translate campaign data into meaningful insights and optimization strategies.
• Experience developing and presenting client-facing performance reports and strategic recommendations.
• Strong organizational and operational skills with the ability to balance people leadership with hands-on campaign responsibilities.
• Agency experience preferred.

Responsibilities

• Lead, manage, and mentor a team of Media Operations Specialists across programmatic, paid social, paid search, and campaign trafficking
• Oversee workload distribution, campaign quality, team performance, and professional development
• Lead the onboarding and implementation of a DSP, including platform configuration, seat management, workflows, and internal adoption
• Own the transition of programmatic media buying from managed service to an in-house model, including migration planning, QA, performance benchmarking, and process development
• Remain hands-on across programmatic, paid social, and Google Ads platforms, including campaign setup, pacing, optimization, troubleshooting, and reporting
• Review and QA campaigns to ensure accurate execution, strong performance, and adherence to internal standards
• Serve as a senior escalation point for complex campaign challenges, technical issues, and platform-related questions
• Monitor performance across the team's portfolio and proactively identify optimization opportunities and potential risks
• Partner directly with clients to present campaign performance, communicate insights, and provide clear, actionable optimization recommendations
• Develop and refine internal documentation, workflows, QA processes, and best practices across media channels
• Partner with senior strategy and media planning leadership on channel strategy, campaign approach, and team resourcing
• Stay current on emerging platforms, industry trends, and best practices across programmatic, social, and search and share relevant learnings across the team

Skills

Team leadership

Hands-on platform execution

Programmatic buying

Paid social

Paid search

Analytics

Client communication

Tools

The Trade Desk

DV360

Meta Ads Manager

Google Ads

Google Marketing Platform

Job description

24 Seven Talent is seeking a VP, Media Operations to lead and grow a team of media operations specialists across programmatic, paid social, and paid search while actively involved in campaign execution, optimization, and analysis.

The role emphasizes both leadership and hands-on work, including overseeing a DSP transition to an in-house capability and direct involvement with DSPs and ad platforms to drive performance.