VP, Media Investment — Omnichannel Growth Leader

Net Conversion; Charlotte (NC); Hybrid; USD 180,000 - 300,000; Full time

Benefits offered by this job

401k match

Medical insurance

Dental & Vision

Unlimited PTO

STD coverage

Parental leave

Insurance coverage (life, cancer, etc)

Flexible schedule (Orlando/Charlotte)

Wellness initiatives

Summer Fridays

Pet benefits

Milestone gifts

Job summary

Net Conversion seeks a VP, Media Investment to architect media buying and investment strategy across digital and offline channels. You will partner with the VP Marketing and VP Analytics to ensure execution aligns with brand strategy and measurement.

You will lead a proprietary trading capability, manage senior buyers and traders, and drive growth with disciplined budgeting, testing, and attribution models in a fast-paced environment.

Qualifications

• 10+ years in media investment or programmatic buying.
• 4+ years in a senior leadership role.
• Experience with principal trading or proprietary media.
• Expertise in DV360, The Trade Desk, Amazon DSP and offline buying.
• Strong analytical and presentation skills.
• Ability to build processes and governance.

Responsibilities

• Design, implement, and manage proprietary media trading models and investment structures.
• Oversee end-to-end investment across digital programmatic and offline channels.
• Advise clients and internal teams on budget allocation and channel mix.
• Build and mentor a high-performing team of buyers and traders.
• Collaborate with Marketing and Analytics to align plans and attribution.
• Evaluate vendors and manage AdTech ecosystem for competitive advantage.

Skills

Media leadership

Programmatic buying

Omnichannel mastery

Principal trading

Operational governance

Executive presence

Media math & MMM

Tools

DV360

The Trade Desk

Amazon DSP

Job description

Net Conversion seeks a VP, Media Investment to architect media buying and investment strategy across digital and offline channels. You will partner with the VP Marketing and VP Analytics to ensure execution aligns with brand strategy and measurement.

You will lead a proprietary trading capability, manage senior buyers and traders, and drive growth with disciplined budgeting, testing, and attribution models in a fast-paced environment.