VP, Omnichannel Local Media Investment

Publicis Groupe; Chicago (IL); On-site; USD 149,000 - 215,000; Full time

Job summary

Publicis Groupe is seeking a VP, Local Investment for PMX to lead a brand agency investment division across TV, radio, streaming, and digital channels. You will own revenue, margins, forecasting, and growth while driving executive-level client conversations and cross-functional collaboration.

You will shape investment strategy, oversee CPP/CPM guarantees, and guide a team of Directors and Negotiators. This role requires strong leadership, advanced negotiation, and data-driven decision making.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• 10+ years of experience in media investment or advertising, with significant local media experience.
• Experience in Media Ocean/Prisma, Microsoft Office Suite, Smartsheets or other project management tools
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
• P&L Ownership
• Advanced local marketplace negotiation expertise across Television, Radio, Streaming Audio and CTV/OTT/VOD, including CPP/CPM guarantee development and agency deal governance
• Hands-on command of programmatic and biddable video, display and mobile investment – from audience-first proposal through optimization, measurement and post-buy analysis
• Experience building and leading multi-layer organizations of Directors, Client Leads and Negotiators, with a track record of succession planning and talent development
• Senior client relationship ownership at the C-suite level, including new business pitches, client workshops and executive-level business recommendations grounded in performance data
• Fluency with investment governance and reporting systems, inclusive of VBS (Apex), plus a visible industry presence publishing POVs on local and digital marketplace trends

Responsibilities

• Own the performance of a brand agency investment division, including revenue, margin, forecasting, resourcing, meeting KPI deliverables and long-term growth
• Serve as the senior client relationship owner and forward-facing industry leader, shaping C-suite conversations
• Set digital and omni-channel investment strategy across CTV, video, display, mobile, audio and programmatic in partnership with the brand agency
• Lead the marketplace agenda: negotiate agency deals, develop CPP/CPM guarantees, publish POVs on local/digital trends
• Govern investments with accuracy and compliance, including Apex(VBS) reporting
• Build and develop a multi-layer organization of Directors, Client Leads and Negotiators
• Partner across Planning, Investment, Analytics and Agency pillars to deliver innovative local opportunities
• Translate performance data into executive-level business recommendations; lead new business pitches and client workshops

Skills

Communication

Presentation

C-suite relationships

Negotiation

Programmatic & biddable video

Digital omni-channel strategy

Team leadership

P&L ownership

Education

Bachelor’s degree in Marketing/Advertising/Communications or related field

Tools

Media Ocean/Prisma

Microsoft Office

Smartsheets

Job description

Publicis Groupe is seeking a VP, Local Investment for PMX to lead a brand agency investment division across TV, radio, streaming, and digital channels. You will own revenue, margins, forecasting, and growth while driving executive-level client conversations and cross-functional collaboration.

You will shape investment strategy, oversee CPP/CPM guarantees, and guide a team of Directors and Negotiators. This role requires strong leadership, advanced negotiation, and data-driven decision making.