VP Marketing Insights & Analytics — Lead Data-Driven Growth

Jack In The Box; United States; Remote; USD 250,000 - 370,000; Full time

Benefits offered by this job

Medical

Dental

Vision

HSA

FSA

401(k) with company match

Tuition Reimbursement

Employee Assistance Program

Job summary

Jack in the Box is seeking a senior leader to unify Marketing Insights & Analytics, consumer insights, brand and competitive intelligence, and analytics to drive evidence-based decisions and improved business performance. You will own the marketing learning agenda, dashboards, and performance reporting, collaborating with cross-functional teams to translate data into actionable strategies and outcomes.

This role requires 12+ years in insights and analytics with leadership experience in relevant

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Psychology, Market Research, Analytics, Data Science, or related field required; MBA or advanced degree preferred.
• 12+ years of progressive experience in consumer insights, marketing analytics, business analytics, customer analytics, market research, brand intelligence, competitive intelligence, marketing measurement, or related disciplines.
• Experience within the Restaurant, Consumer Products, Retail, Hospitality, or Franchise industries strongly preferred.

Responsibilities

• Lead consumer research and insights activities across learning agenda.
• Oversee qualitative and quantitative research including segmentation, usage & attitudes, concept testing, product testing, creative evaluation, customer journey research, brand health, and innovation validation.
• Synthesize research into clear insights, implications, and recommendations for Marketing and cross-functional partners.
• Develop an integrated view of marketing and business performance by connecting sales, traffic, transactions, customer, menu, media, promotional, and brand data.
• Identify the key drivers of business performance and provide diagnostics on strength, weakness, risk and opportunity.
• Evaluate the performance of marketing programs, promotions, products, campaigns, and customer initiatives against objectives.
• Establish benchmarks and performance standards to improve organizational understanding of drivers of results.
• Lead measurement and ongoing assessment of brand health, consumer perceptions, consideration, preference, relevance, and other key indicators.
• Create regular competitive and marketplace intelligence reporting for Marketing and executive leadership.
• Develop dashboards, reporting tools, scorecards, and analytical frameworks for visibility into marketing and business performance.
• Partner with Technology, Data, Finance, and other functions to improve data quality and accessibility.

Skills

Consumer insights

Marketing analytics

Brand intelligence

Competitive intelligence

Marketing measurement

Storytelling

Team leadership

Education

Bachelor's degree in Marketing or related field

MBA preferred

Tools

Microsoft Excel

BI platforms

Data visualization tools

Job description

Jack in the Box is seeking a senior leader to unify Marketing Insights & Analytics, consumer insights, brand and competitive intelligence, and analytics to drive evidence-based decisions and improved business performance. You will own the marketing learning agenda, dashboards, and performance reporting, collaborating with cross-functional teams to translate data into actionable strategies and outcomes.

This role requires 12+ years in insights and analytics with leadership experience in relevant