VP, Marketing & Growth Strategy

SmartRent; Phoenix (AZ); Hybrid; USD 230,000 - 340,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Paid parental leave

401(k) with employer contributions

Employee stock purchase plan

Job summary

SmartRent is seeking a Vice President of Marketing to own the entire marketing strategy, including brand narrative, digital, demand generation, product marketing, and leadership of a talented team and partners. You will report to the Chief Revenue Officer and help drive pipeline and revenue growth.

The role requires a track record of elevating brands, modernizing digital presence, and delivering strategic partnerships with the executive team in a public company environment.

Qualifications

• Extensive experience leading multi-discipline marketing functions.
• Experience with rebranding and platform strategy.
• Proven enterprise SaaS marketing leadership.

Responsibilities

• Own brand strategy end to end: positioning, architecture, identity, voice.
• Lead digital presence strategy including website, UX, SEO, and CRO.
• Build a full-funnel demand engine for enterprise accounts.
• Lead product marketing for hardware-enabled SaaS offerings.
• Oversee field marketing, events, and ROI-driven investments.

Skills

B2B marketing

Executive leadership

ABM strategy

Brand strategy

Digital marketing

Tools

Salesforce

Pardot

Gong

GA4

Job description

SmartRent is seeking a Vice President of Marketing to own the entire marketing strategy, including brand narrative, digital, demand generation, product marketing, and leadership of a talented team and partners. You will report to the Chief Revenue Officer and help drive pipeline and revenue growth.

The role requires a track record of elevating brands, modernizing digital presence, and delivering strategic partnerships with the executive team in a public company environment.