VP Marketing DACH

Randstad - Netherlands; Germany (OH); On-site; USD 205,525 - 274,034; Full time

Job summary

Randstad seeks a dynamic VP Marketing DACH to lead the Germany, Austria, and Switzerland market, reporting to the Global Marketing Leadership team. This executive role drives transformation, alignment, and scaling of B2B, B2C, and e‑commerce strategies to fuel regional growth.

You will shape the operating model, oversee cross‑border teams, manage the regional budget, and partner with technology groups to implement data‑driven, high‑impact campaigns.

Qualifications

• 10+ years of progressive marketing leadership with complex B2B/B2C and e‑commerce experience.
• Proven track record leading multi‑country teams within a global matrixed environment.
• Fluency in German and English; French/Italian is advantageous for Swiss alignment.

Responsibilities

• Lead transformation to drive agility and regional workflows across DACH.
• Architect data‑driven, high‑level conversion strategies for B2B/B2C/e‑commerce.
• Unify regional team and integrate with centralized functions and GCC.
• Manage the regional marketing budget to maximize ROI.

Skills

Marketing leadership

B2B/B2C/e‑commerce

Cross‑country leadership

German language

English language

DMP/TP platforms

AI automation

Education

Bachelor’s degree in Marketing/Business

MBA preferred

Tools

DMP/TP platforms

AI automation tools

Job description

VP Marketing DACH – Summary

We are seeking a dynamic VP Marketing DACH to act as the strategic marketing leader for the Germany, Austria, and Switzerland cluster. This high‑impact executive role sits on our Global Marketing Leadership team and is responsible for transforming, aligning, and scaling B2B, B2C, and e‑commerce marketing strategies to drive regional business growth.

Geographic & Working Conditions

Location: Germany

Working Hours: Full availability during standard Central European Time (CET) business hours.

Role Differentiation

What This Is: A high‑level strategic transformation and performance‑marketing leadership role that bridges the CMO strategy with complex technical data infrastructure, directing structural shifts like migrating localized workloads to our Global Capability Center (GCC).

What It Is Not: A local, execution‑focused brand management or localized content creation role. It is an enterprise‑scale commercial role aimed at lower‑funnel conversion ecosystem optimization, regional governance, and structural team integration.

Responsibilities

• Lead Strategic Transformation: Implement the Global Marketing Target Operating Model (TOM) to drive organizational agility and streamline regional workflows across DACH.
• Optimize E‑Commerce & B2B Ecosystems: Architect data‑driven, high‑level conversion strategies to optimize customer journeys and drive localized lead generation.
• Empower a Cross‑Border Team: Unify and scale a high‑performing regional team, guiding their transition toward centralized functions and high‑scalability workflows.
• Champion Financial Health: Manage and optimize the regional DACH marketing budget, ensuring maximum ROI by shifting investments to high‑impact drivers.

Key Metrics & Ownership

• Regional Conversion Rates & Lead Generation: Direct accountability for lower‑funnel conversion performance, digital lead generation, and overall website traffic.
• Multi‑Business Portfolio: Ownership over performance and positioning of the PTS and OTS businesses, alongside Randstad Enterprise.
• Tech Stack Optimization: Leverage DMP/TP insights and integrate AI agents to build highly automated and effective marketing workflows.

Qualifications

• 10+ years of progressive marketing leadership with a strong background in leading complex B2B, B2B2C, and e‑commerce transformations.
• Leadership Track Record: Proven success leading, restructuring, and expanding multi‑country marketing teams within a global matrixed environment (DACH cluster experience is highly preferred).
• Languages: Fluency in German and English (French or Italian is a major asset for Swiss market alignment).
• Technical & Analytical Prowess: Solid experience with DMP/TP platforms, AI‑driven automation, and a Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

Benefits

Competitive salary and attractive benefits, job security and a great work‑life balance.

Contact

To apply, reach out to our recruitment business partner: [e-mail] for the full job spec and a confidential discussion.