Demand Generation Manager - DACH (f/m/d)

PassFort; Germany (OH); On-site; USD 79,853 - 102,669; Full time

Benefits offered by this job

Competitive base and variable pay

Unlimited annual leave

Annual company summit

Team collaboration opportunities

Home office support

Annual budget for development

Job summary

PassFort is seeking a Demand Generation Manager for DACH, responsible for driving pipeline growth and executing demand strategies. The ideal candidate will possess 5–8 years in B2B SaaS demand generation, deep knowledge of the DACH market, and strong German and English language skills.

This role offers competitive OTE, unlimited annual leave, and opportunities for professional development. Join us to make a significant impact on our growth!

Qualifications

• 5–8 years in B2B SaaS demand generation or growth roles.
• Deep understanding of the DACH market.
• Strong experience in field marketing and ABM.

Responsibilities

• Drive pipeline and revenue growth in DACH.
• Lead regional demand initiatives and align with sales.
• Define and execute the regional demand strategy.

Skills

Native German

Strong English

B2B SaaS demand generation

Field marketing

ABM & campaign execution

Sales collaboration

High ownership mindset

Strong execution skills

Job description

At deskbird, you’re not joining a volume-driven outbound machine, you’re stepping into a company where your impact is visible from day one, your progression is tied to performance (not tenure), and your work directly shapes how we scale.

We’re a leading workplace management platform, backed by $23M Series B funding and trusted by global brands. But what makes us different is how we operate: founder-led, fast-moving, and deeply focused on building a high-performance culture without the corporate politics.

We are building a regionally aligned, revenue-driven GTM organization where each market owns its pipeline and ARR targets.

The Demand Generation Manager for DACH (f/m/d) will own the end-to-end pipeline generation strategy and execution for the region.

This role is responsible for:

• Driving pipeline and revenue growth in DACH.
• Leading all regional demand initiatives (ABM, field, campaigns).
• Acting as the central orchestrator of GTM efforts in the region.

Own Regional Pipeline & ARR Targets

• Own pipeline generation targets for DACH (in close alignment with Sales)
• Be accountable for: Pipeline volume and quality & contribution to ARR.
• Translate global strategy into a clear regional plan.

Lead Regional GTM Strategy & Execution

• Define and execute the regional demand strategy across: ABM (mid-market / enterprise), field marketing (events, roundtables, local activations) & campaigns (integrated, multi-channel).
• Ensure all activities are: ICP-focused, aligned with sales priorities & measurable in pipeline impact.

Act as the GTM Orchestrator for DACH

• Work as one team with: Regional Sales & BDRs.
• Align on: Target accounts, campaign priorities & pipeline gaps.

Execute Hands-On Across Channels

• Plan and run events (from concept to execution).
• Build and launch campaigns.
• Write campaign messaging and landing page content.
• Set up and manage campaign assets (with support where needed).
• From strategy to execution - you are expected to operate end-to-end.

Drive ABM & Upmarket Motion

• Partner with Sales and BDRs on: Target account selection & account-level strategies.
• Execute: Personalized campaigns, account-specific activations & high-touch engagement strategies.

Measure & Optimize Performance

• Track: Pipeline generated, conversion rates & campaign ROI.
• Continuously optimize: Channel mix, messaging & execution.
• Partner with GTM Ops to ensure: Clean tracking & clear attribution.

Qualifications

• Must be located in Germany
• Native German + strong English
• 5–8+ years in B2B SaaS demand generation / growth roles
• Deep understanding of the DACH market
• Strong experience in: Field marketing (events), ABM & campaign execution.
• Experience working closely with sales teams.
• High ownership (thinks like a GM of the region).
• Strong executor (able to get things done independently)

What Success Looks Like within 6–12 months:

• Strong, predictable pipeline generation in the DACH
• High alignment between marketing, BDR, and sales
• Effective ABM and field motion driving upmarket growth
• Measurable contribution to ARR
• Clear visibility into what works and scales

Benefits

• Attractive OTE: Competitive base plus variable, and meaningful stock options.
• Unlimited annual leave: Plenty of time off to recharge.
• Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
• Team “Bursts”: Opportunities to collaborate with your team in person.
• Home office support: Financial contribution to set up a comfortable, productive home office.
• Learning & development: Annual budget for coaching, certifications, and conferences.