VP, Marketing & Communications – Higher Education

Thomas More University; Crestview Hills (KY); On-site; USD 75,000 - 85,000; Full time

Job summary

Thomas More University seeks an AVP for Marketing & Communication to lead a centralized division driving external marketing, branding, and strategic enrollment initiatives. The role partners with Admissions to optimize digital campaigns, CRM-driven engagement, and content across websites and social channels.

The ideal candidate has private higher education experience, strong leadership, and a track record in enrollment growth, branding, and stakeholder collaboration.

Qualifications

• Bachelor's degree required; Master's preferred in marketing or related field.
• 5+ years of related experience in higher educationMarketing/communication leadership.
• Experience with CRM systems and digital marketing strategies.

Responsibilities

• Lead and manage a centralized marketing and communications division.
• Oversee website design/content, multimedia, social media, and branding.
• Collaborate with Admissions to support enrollment goals via digital marketing.
• Develop and implement advertising campaigns, media relations, and lead generation.
• Set KPIs, report on ROI, and align with strategic enrollment plans.

Skills

CRM systems

Content marketing

Digital marketing strategies

Leadership

Education

Bachelor's degree

Master's degree in marketing or related field

Tools

HTML

CSS

Adobe Creative Suite

Job description

Thomas More University seeks an AVP for Marketing & Communication to lead a centralized division driving external marketing, branding, and strategic enrollment initiatives. The role partners with Admissions to optimize digital campaigns, CRM-driven engagement, and content across websites and social channels.

The ideal candidate has private higher education experience, strong leadership, and a track record in enrollment growth, branding, and stakeholder collaboration.