AVP, Marketing & Communications — Higher Education Growth

Thomasmore; Crestview (FL); On-site; USD 75,000 - 85,000; Full time

Job summary

Thomas More University in Crestview Hills, KY seeks an AVP for Marketing & Communication to lead branding, storytelling, and enrollment growth across regional and national audiences.

The role requires strong cross‑functional leadership, experience in digital marketing, CRM strategy, and minimal travel. You will oversee a centralized marketing division, collaborate with Admissions and academic leadership, and ensure compliant, impactful communications.

Qualifications

• Bachelor’s degree required; Master’s preferred with 5+ years’ related experience in higher education.
• CRM experience and track record in marketing/communication leadership.
• Strong written and oral communication; HTML/CSS and Adobe Creative Suite skills.
• Experience coordinating across divisions and managing branding initiatives.

Responsibilities

• Lead and manage marketing and branding strategies to enhance enrollment leads and the University’s regional and national reach.
• Oversee CRM strategy to move inquiries through content plans, scoring, and engagement activities.
• Collaborate with Admissions, academic leadership, and department chairs to highlight programs and the brand.
• Ensure compliant, effective external communications across social, print, media relations, and digital channels.
• Manage the division’s budget and performance metrics (KPIs) to maximize ROI.

Skills

CRM experience

HTML/CSS

Adobe Creative Suite

Written & verbal communication

Education

Bachelor's degree

Master’s degree in marketing or related field

Tools

CRM systems

HTML

CSS

Adobe Creative Suite

Job description

Thomas More University in Crestview Hills, KY seeks an AVP for Marketing & Communication to lead branding, storytelling, and enrollment growth across regional and national audiences.

The role requires strong cross‑functional leadership, experience in digital marketing, CRM strategy, and minimal travel. You will oversee a centralized marketing division, collaborate with Admissions and academic leadership, and ensure compliant, impactful communications.