Senior Associate Vice President for Marketing and Communications

Virginia Tech; Blacksburg (VA); On-site; USD 180,000 - 260,000; Full time

Job summary

Virginia Tech seeks a Senior Vice President for Advancement (SAVP) to lead an integrated marketing and communications strategy that aligns with institutional priorities and strengthens stakeholder engagement.

The SAVP elevates Virginia Tech visibility, supports fundraising objectives, and advises senior executives on high-profile communications, brand development, and digital storytelling across diverse audiences. This role requires a proven track record in complex, mission-driven organizations.

Qualifications

• Master's degree or equivalent in marketing, communications, journalism, business administration, higher education, public administration, or related field.
• Extensive leadership experience in marketing, communications, public affairs, or brand strategy.
• Proven success developing integrated marketing and communications strategies.

Responsibilities

• Lead an integrated marketing and communications strategy that advances institutional priorities.
• Strengthen stakeholder engagement and support fundraising objectives.
• Elevate Virginia Tech visibility among key audiences.
• Advise senior executives on communications challenges and brand strategy.

Skills

Leadership

Marketing strategy

Brand development

Digital communications

Audience engagement

Storytelling

Advising executives

Education

Master's degree or equivalent (Marketing/Communications/Business)

Tools

AI applications

Job description

Reporting directly to the Senior Vice President for Advancement, the SAVP leads an integrated marketing and communications strategy that advances institutional priorities, strengthens stakeholder engagement, supports fundraising objectives, and elevates Virginia Tech visibility among key audiences.

Required Qualifications

• A master degree in marketing, communications, journalism, business administration, higher education, public administration, or related field; or a bachelor degree with significant professional experience.
• Extensive leadership experience in marketing, communications, public affairs, or brand strategy.
• Demonstrated success developing integrated marketing and communications strategies.
• Experience in brand development, audience engagement, reputation management, storytelling.
• Expertise in digital communications, social media, content strategy, AI applications.
• Experience advising senior executives and navigating high-profile communications challenges.

Preferred Qualifications

• Experience supporting fundraising, advancement, or alumni engagement.
• Experience within higher education or complex mission-driven organizations.

Full-Time, Exempt. 40 hours per week.