Assistant Vice President of Marketing

Maryville University of Saint Louis; St. Louis (MO); On-site; USD 100,000 - 150,000; Full time

Job summary

A prestigious higher education institution is seeking an Assistant Vice President of Marketing to lead its marketing strategy and drive enrollment growth. The ideal candidate will have over 10 years of marketing leadership experience, particularly in higher education. Responsibilities include developing comprehensive marketing strategies, overseeing digital marketing initiatives, and collaborating with leadership to enhance brand visibility and student enrollment. This role demands a strong analytical mindset and proven experience in team leadership and budget management.

Qualifications

• Minimum of 10 years of progressive marketing leadership experience, preferably in higher education.
• Strong analytical and strategic skills with the ability to translate data into action.
• Proven experience leading teams and managing significant budgets.

Responsibilities

• Develop and execute comprehensive marketing and brand strategy.
• Lead digital and performance marketing efforts, including SEO/SEM.
• Collaborate with Institutional Development to support fundraising and engagement.

Skills

Marketing leadership

Enrollment or growth marketing

Brand strategy

Digital performance marketing

Analytical and strategic skills

Team leadership

Education

Bachelor’s degree in marketing, communications, business, or related field

Master’s degree preferred

Job description

Overview

The Assistant Vice President of Marketing serves as Maryville University’s senior marketing leader and a key strategic partner within the Strategic Enrollment and Marketing Division. This role leads an integrated, data-informed marketing organization that drives enrollment growth, net tuition revenue, and long-term brand strength. The AVP ensures that Maryville’s mission and student-centered values are reflected across every touchpoint while developing and executing strategies for institution-wide branding, marketing, and communication. This includes supporting enrollment, alumni engagement, development, public relations, and creative initiatives.

Supervisory Responsibility

Supervises marketing team leaders.

Responsibilities

• Strategic Marketing Leadership
  • Develop and execute a comprehensive marketing and brand strategy to support near-term enrollment outcomes and long-term institutional reputation, trust, and differentiation goals aligned with Maryville’s strategic plan.
  • Serve as a strategic partner to enrollment leadership, driving demand generation, inquiry growth, conversion optimization, yield, and net tuition revenue across undergraduate, graduate, online, and workforce programs.
• Digital and Performance Marketing
  • Lead digital and performance marketing efforts, including website strategy, paid media, SEO/SEM, CRM-integrated campaigns, and conversion rate optimization.
  • Establish, monitor, and report on key performance indicators (KPIs) tied to enrollment and revenue outcomes, such as enrollment growth, net tuition revenue contribution, cost-per-lead, cost-per-enrollment, yield, and marketing ROI.
• Institutional Collaboration
  • Partner with the Division of Institutional Development and Community Prosperity and University Leadership to support fundraising, alumni engagement, and awareness campaigns through strategic marketing and communications.
  • Collaborate with Athletics to strategically leverage athletic programs and events, enhancing the university's overall brand visibility.
  • Work with academic and administrative leaders on program launches, market expansion, and reputation-building initiatives that advance access and opportunity.
• Brand Strategy and Governance
  • Oversee brand strategy, messaging, and governance to ensure a consistent and student-centered narrative that reinforces Maryville’s leadership in access, innovation, and outcomes.
  • Manage the marketing budget and external partners, ensuring responsible stewardship of resources and alignment with institutional priorities.
• Team Leadership and Development
  • Build, lead, and develop a high-performing marketing organization grounded in collaboration, accountability, innovation, and continuous improvement.
  • Collaborate with technology partners to oversee the marketing technology stack and data infrastructure, enabling performance insights and operational excellence.

Qualifications

Required Knowledge, Skills, or Abilities

• Minimum of 10 years of progressive marketing leadership experience, preferably in higher education or a mission-driven organization.
• Demonstrated success in enrollment or growth marketing, brand strategy, and digital performance marketing.
• Strong analytical and strategic skills with the ability to translate data into action and results.
• Proven experience leading teams, managing significant budgets, and influencing senior leaders and cross-functional partners.

Required Formal Education

• Bachelor’s degree in marketing, communications, business, or a related field required; master’s degree preferred.

Physical Demands

• This role requires consistent on-campus presence and frequent participation in community-based activities as a leader advancing Maryville’s storytelling and brand visibility.
• Availability during evenings and weekends is expected as needed to support events, campaigns, and key initiatives.

Additional Applicant Information

• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
• All employees are expected to remain current in their field and adapt to evolving knowledge and skills.
• An offer of employment is contingent upon successful completion of a background screening.
• Applicants requiring University sponsorship to obtain employment authorization will not be considered for this position.

Equal Opportunity Statement

Maryville University is committed to a policy of equal opportunity and prohibits discrimination on the basis of age, disability, gender, genetic information, marital status, national origin, race/color, religion, sex, sexual orientation, veteran status, or any other status protected by law. This extends to all aspects of the employment relationship, including recruiting, hiring, training, on-the-job treatment, promotion, layoff, and termination.