Vice President of Marketing - Daxxify

Revance; West Virginia; On-site; USD 250,000 - 420,000; Full time

Benefits offered by this job

Competitive compensation (base + bonus

Flexible PTO

Generous healthcare benefits

HSA match

401k match

Employer paid life and disability

Pet insurance

Wellness discounts

Job summary

Revance is seeking a visionary Vice President of Marketing to lead Daxxify’s global branding, direct-to-consumer and physician-focused marketing efforts. You’ll build a high-impact team and partner across Sales, Medical, Legal and Regulatory to drive growth in aesthetics markets.

In this role you will shape brand strategy, oversee multi-channel campaigns, and translate data and insights into actionable plans that elevate awareness, engagement, and market share while ensuring safety and

Qualifications

• MBA in Marketing, Business, or a related field.
• 10+ years of marketing experience, with a focus on Injectable Aesthetics.
• Experience launching D2C TV consumer campaigns.
• Ability to travel up to 30%.

Responsibilities

• Develop and execute a comprehensive direct-to-consumer marketing strategy that supports brand growth, customer engagement, and commercial objectives for Daxxify.
• Analyze market trends, competitive activity, and consumer insights to inform strategic planning and optimize marketing initiatives.
• Establish and maintain a strong, consistent brand identity across all consumer and HCP touchpoints, ensuring alignment in messaging, creative, and visual branding.
• Lead the development and execution of innovative advertising campaigns designed to resonate with target audiences and drive brand awareness.
• Oversee integrated marketing efforts across digital, social, television, and traditional media channels to maximize consumer reach and engagement.
• Oversee campaign strategy, creative development, production collaboration, and media execution to effectively communicate the benefits of Daxxify.
• Oversee social media strategies across platforms such as Instagram, Facebook, TikTok, and emerging channels to increase brand visibility and audience engagement.
• Monitor social media and consumer trends, adapting strategies and campaigns to optimize performance and engagement.
• Define and track key performance indicators (KPIs) to measure campaign effectiveness, brand performance, and return on investment (ROI).
• Utilize data analytics and consumer insights to continuously optimize marketing strategies and improve campaign performance.
• Lead, mentor, and develop a high-performing marketing team while fostering a culture of creativity, collaboration, accountability, and innovation.
• Collaborate cross-functionally with Sales, Product Development, Medical, Legal, Regulatory, and Commercial teams to ensure alignment on product positioning, messaging, and business objectives.
• Build and manage relationships with external agencies, media partners, and vendors to support successful campaign execution.
• Develop consumer education initiatives and engagement strategies that enhance brand loyalty and increase awareness of Daxxify’s benefits and safety profile.

Skills

Marketing leadership

Brand strategy

Direct-to-consumer marketing

TV advertising

Cross-functional collaboration

Data-driven marketing

Education

MBA in Marketing, Business, or a related field

Job description

Job Summary

The Vice President of Marketing for Daxxify will lead the development and execution of strategic marketing initiatives designed to elevate brand awareness, drive customer engagement, and support business growth within the medical aesthetics market. This role will oversee both HCP and direct-to-consumer advertising efforts, while leading a high-performing marketing team focused on positioning Daxxify as a leader in innovative injectable treatments. The ideal candidate is a visionary and collaborative leader with deep expertise in brand strategy, consumer marketing, and cross-functional partnership, capable of aligning marketing initiatives with evolving market trends and organizational objectives.

The Vice President of Marketing for Daxxify will lead the development and execution of strategic marketing initiatives designed to elevate brand awareness, drive customer engagement, and support business growth within the medical aesthetics market. This role will oversee both HCP and direct-to-consumer advertising efforts, while leading a high-performing marketing team focused on positioning Daxxify as a leader in innovative injectable treatments. The ideal candidate is a visionary and collaborative leader with deep expertise in brand strategy, consumer marketing, and cross-functional partnership, capable of aligning marketing initiatives with evolving market trends and organizational objectives.

Reporting to

Chief Marketing Officer

Responsibilities/Essential Duties

• Develop and execute a comprehensive direct-to-consumer marketing strategy that supports brand growth, customer engagement, and commercial objectives for Daxxify.
• Analyze market trends, competitive activity, and consumer insights to inform strategic planning and optimize marketing initiatives.
• Establish and maintain a strong, consistent brand identity across all consumer and HCP touchpoints, ensuring alignment in messaging, creative, and visual branding.
• Lead the development and execution of innovative advertising campaigns designed to resonate with target audiences and drive brand awareness.
• Oversee integrated marketing efforts across digital, social, television, and traditional media channels to maximize consumer reach and engagement.
• Oversee campaign strategy, creative development, production collaboration, and media execution to effectively communicate the benefits of Daxxify.
• Oversee social media strategies across platforms such as Instagram, Facebook, TikTok, and emerging channels to increase brand visibility and audience engagement.
• Monitor social media and consumer trends, adapting strategies and campaigns to optimize performance and engagement.
• Define and track key performance indicators (KPIs) to measure campaign effectiveness, brand performance, and return on investment (ROI).
• Utilize data analytics and consumer insights to continuously optimize marketing strategies and improve campaign performance.
• Lead, mentor, and develop a high-performing marketing team while fostering a culture of creativity, collaboration, accountability, and innovation.
• Collaborate cross-functionally with Sales, Product Development, Medical, Legal, Regulatory, and Commercial teams to ensure alignment on product positioning, messaging, and business objectives.
• Build and manage relationships with external agencies, media partners, and vendors to support successful campaign execution.
• Develop consumer education initiatives and engagement strategies that enhance brand loyalty and increase awareness of Daxxify’s benefits and safety profile.

Basic Qualifications: (recruiter to advise)

• MBA in Marketing, Business, or a related field
• 10+ years of experience in marketing, with a focus on Injectable Aesthetics
• Experience launching D2C TV consumer campaigns
• Ability to travel up to 30%

Preferred Qualifications

• 10+ years of experience in marketing, with a focus on aesthetic products, preferably in the pharmaceutical or medical aesthetics industry.
• Proven track record of successful direct-to-consumer marketing campaigns, particularly in TV and social media.
• 5+ years of VP leadership experience managing high-performing marketing teams and cross-functional initiatives.
• Strong medical marketing background to help shape and inform HCP content development around data and injection training
• Demonstrated leadership experience managing teams, agencies, and strategic initiatives.
• Demonstrated success driving brand growth, market share expansion, and commercial performance.
• Proven experience leading injectable, aesthetic, dermatology, or medical device brands, including product launch execution and lifecycle management.
• Strong understanding of the medical aesthetics market, including physician and consumer dynamics.
• Strong analytical skills and experience with data-driven marketing strategies.
• Exceptional leadership and team management abilities.
• Excellent communication and interpersonal skills.
• KPI driven

Company Summary

Revance is a global company developing, producing, and distributing industry-leading, differentiated products across aesthetics, skincare, and therapeutics. Revance drives innovation beyond convention to offer treatment options for individuals across generations. The Company’s vision is to redefine excellence in aesthetics, skincare, and therapeutics through science-powered innovation, with an unwavering commitment to its providers, patients, and consumers. Revance’s award-winning products are the result of robust research and development, a cornerstone for the Company, driven by renowned scientists. For more information about Revance, please visit us at www.revance.com.

What Revance Invests In You

• Competitive Compensation including base salary and annual performance bonus.
• Flexible PTO (12 days' PTO), holidays, and parental leave.
• Generous healthcare benefits, HSA match, 401k match, employer paid life and disability insurance, pet insurance, wellness discounts and much more!

This section of the job description is required by the American with Disability Act (ADA). The ADA requires that job descriptions reflect the physical and mental demands required to effectively perform the essential duties of the job. The ADA prohibits employers from discriminating against a “qualified individual with a disability” in all aspects of the employment relationship. A “qualified individual with a disability” is “an individual who meets the education, experience, skill, and other job-related requirements of a position held or desired, and who, with reasonable accommodation, can perform the essential functions of a specified job.” Revance is an Equal Opportunity employer. All qualified applicants will receive consideration for employment based on merit, without regard to race, color, religion, sex, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.