VP, Marketing

Promevo; United States; On-site; USD 180,000 - 300,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Short/Long Term Disability Insurance

401k plan with company match

Home office setup allowance

Cell phone allowance

4 weeks PTO + holidays

Development and Training opportunities

Paid holidays

Job summary

Promevo is seeking a visionary VP of Marketing to architect and run a comprehensive GTM strategy across our marketing ecosystem. You will lead a high-performing team, drive demand generation, and optimize digital channels to accelerate growth.

You will own the website, CRM data, content alignment with Google partnerships, and cross-functional collaboration with Revenue, Alliances and Product to expand client relationships and revenue.

Qualifications

• Bachelor-level degree in marketing or related field.
• 10+ years in digital marketing, preferably B2B, tech or SaaS.
• Proven track record with CRM KPIs and lead development.
• Experience coordinating with agencies on website projects.

Responsibilities

• Develop, lead, and manage a high performing marketing team driving revenue growth.
• Drive demand generation, nurture leads, and upsell/cross-sell opportunities.
• Own website experience and HubSpot CRM; ensure data accuracy across tools.
• Manage agencies for SEO, forms, and ongoing optimization for lead quality.
• Lead digital customer journey from visit to reporting KPIs/dashboards.
• Build content reflecting Promevo voice; manage Google partner content sharing.
• Collaborate with Revenue, Alliances and Product to grow client revenue.
• Formulate budgets; optimize ROI; own CAC, LTV and payback metrics.
• Define messaging and GTM for new product launches; monitor market trends.
• Lead corporate brand, PR, and executive communications strategies.

Skills

Digital Marketing

CRM KPIs

Agency Management

HubSpot CRM

Project Management

Independent Work

Agile / Fast-paced

Team Collaboration

Education

BS/BA in marketing, communications or equivalent

Tools

HubSpot

ZoomInfo

Apollo

Job description

VP of Marketing

Promevo, LLC was founded in 2001 by a group of experienced systems integration, application development, and systems administration specialists in Cincinnati, OH.

We are Promevo!

The name Promevo is derived from the Latin words promoveo, meaning "to move ahead" and promereo, meaning "to earn". It’s our name, but it’s also our purpose. We move clients ahead in technology, enabling their competitive advantage and we earn their trust with our technical excellence and dedication to their success. We believe that digital solutions shouldn’t be something our clients need to adapt to, instead we make digital solutions adapt to client needs.

Promevo is a Google Premier Partner for Google Workspace, Google Cloud, and Google Chrome, specializing in helping businesses harness the power of Google and the opportunities of AI. From technical support and implementation to expert consulting and custom solutions like gPanel, we empower organizations to optimize operations and accelerate growth in the AI era.

In addition to Google technology, Promevo's SaaS Platform (gPanel) provides our clients with a centralized user management interface providing administrators with visibility and control over all of their users' data and settings with its robust suite of security features. We walk alongside our clients to help them achieve their digital transformation and infrastructure goals by providing Professional Services such as migrations, custom app development, fast track deployments, and white glove services.

We’re looking for a visionary marketing leader to architect and execute the overarching strategy across our entire GTM ecosystem. As the VP of Marketing, you’ll shape a high-performing marketing powerhouse, turning creative campaigns and data-driven strategies into measurable revenue growth, deeper customer relationships, and long-term retention.

By joining the Promevo Team, you will find that our company culture is at the heart of our success. Promevo’s core values center around building trust, investing in care of each other, owning our work, respecting our differences, and engaging in positive attitudes. By living out these values each day, we build supportive teams that nurture development and growth, both individually and professionally.

Our Promevo team members are committed to living out the core values below:

• Build and Extend Trust – Show respect and listen. Do what you say you will do. Be transparent and dependable.
• Keep it Human – Invest in relationships. Show empathy. Do right by others. Take care of yourself, your family, and each other.
• Own It – Become an expert in your role. Own the outcome. Finish what you start. Answer for the results.
• Differences Make Us Stronger – Respect Differences. Seek to include different perspectives. Learn from each other.
• Attitude is Contagious – Be fully engaged. Take pride in what you do. Spread your positivity. Courage. Energy. Passion. Purpose

Duties and Responsibilities

Strategic Leadership & Team Development

• Develop, lead, and manage a high performing team that drives Revenue growth through Marketing initiatives.
• Uphold and demonstrate behavior consistent with our Core Values.

Demand Generation & Revenue Marketing

• Drive new qualified leads and nurture current client base to increase share of wallet and upsell and cross sell opportunities.
• Build and maintain email marketing program for all key target segments and trigger events along the customer journey.

Digital Operations & MarTech Management

• Own the website experience (including e-commerce site) and HubSpot customer relationship management (CRM) sales and marketing tool.
• Ensure data accuracy in our CRM, online product catalog, and internal systems using HubSpot, ZoomInfo, Apollo and other tools.
• Utilize and manage agencies as needed to continually improve website, including on-going SEO optimization, with the goal of qualified lead conversion and improved revenue coming through digital properties.

Customer Journey & Analytics

• Develop and lead the digital customer journey - from initial website visit, to lead capture, to nurturing, then to reporting results (KPIs / dashboards)

Content, Brand & Partner Alignment

• Build content independently and also use Google to repurpose their content and ensures this content reflects our own Promevo voice and brand positioning.
• Develop and manage digital lead sharing process with Google partners.

Cross-Functional Collaboration & GTM Alignment

• Partner internally with Revenue, Alliances and Product team, to support the acquisition, expansion and retention of clients and revenue.

Financial & Budget Management

• Formulate, manage, and optimize the overall marketing budget to ensure maximum ROI across campaigns and channels.
• Own critical executive metrics including Customer Acquisition Cost (CAC), Lifetime Value (LTV), Payback Period, and Marketing Cost of Revenue.

Product Marketing & Market Intelligence

• Define messaging, positioning, value propositions, and GTM execution strategies for new product and service launches.
• Monitor market trends, customer insights, and competitive dynamics to inform business strategy and product roadmap alignment.

Corporate Communications & Brand Strategy

• Lead high-level corporate brand identity, public relations, and crisis communications strategies.
• Position company leadership as industry experts through key events, media engagements, and strategic publications.

Ecosystem & Alliance Growth

• Formulate joint marketing strategies with Google to unlock co-funding and joint demand gen opportunities beyond standard lead sharing.

Skills and Qualifications

• BS/BA in marketing, communications or equivalent
• 10+ years experience in Digital Marketing with some of that experience in B2B, technology or SaaS industry preferred
• Experience with digital and CRM KPIs with track record of lead development success
• Hands on experience working alongside agencies to manage website development and optimization (SEO, forms, etc)
• Extensive experience using and administering a CRM to map customer journeys. HubSpot preferred
• Organized and able to use project management methods
• Adept with agency management
• Possess the ability to work independently on projects
• Agile and comfortable with change and a fast-paced environment
• Team-oriented, collaborative work style

What Promevo Offers

• Competitive salary and bonus plan
• 14 Paid holidays
• Medical Insurance
• Dental Insurance, 100% company paid premiums
• Vision Insurance , 100% company paid premiums
• Fully Company Paid Short term Disability Insurance
• Fully Company Paid Long Term Disability Insurance
• Fully Company Paid Life Insurance and AD&D
• 401k plan: Promevo offers a Safe Harbor 401K plan for full time employees with immediate eligibility. Promevo matches the first 3% of earnings you contribute at 100% and matches the next 2% of earnings you contribute at 50%
• Home office setup allowance
• Cell phone allowance
• 4 weeks of PTO and a healthy work/life balance
• Development and Training opportunities to help you grow

Promevo LLC is an Equal Opportunity Employer and does not discriminate on the basis of race or ethnicity, religion, sex, national origin, age, veteran disability or genetic information or any other reason prohibited by law in employment.