VP Marketing

EX; New York (NY); On-site; USD 180,000 - 210,000; Full time

Job summary

EX.CO is seeking a VP Marketing in New York to lead brand, creative and market presence. You’ll own marketing strategy and execution across brand identity, content and video, social channels, PR and communications, events and growth.

You’ll partner with GTM, Business, Product and the executive team, remaining hands-on while crystallizing messaging and visuals to drive new business opportunities.

Qualifications

• 10+ years in B2B tech marketing, 4+ in senior leadership. AdTech or media experience is a strong plus.
• Track record leading campaigns, growth and content at a senior level.
• Strong in both brand and performance, with a clear link to revenue.

Responsibilities

• Build and own the marketing strategy across offerings and audiences, create annual and quarterly plans according to budget
• Lead the marketing team and external consultants
• Refine brand identity, messaging and visual guidelines across touchpoints
• Drive growth campaigns and demand generation tied to pipeline, including media buying strategy
• Own external communications and PR & media relations strategy
• Lead content and video production, including thought leadership
• Plan and run EX.CO's presence at key industry events
• Support internal communications efforts

Skills

B2B marketing

Leadership

Brand & performance

Content & PR

Job description

Back to all positions

VP Marketing

New York, US

About EX.CO

EX.CO is the video technology fueling growth for media leaders worldwide. Since we launched, our mission has been to shape the future of media technology, powering media owners’ business success in a rapidly changing reality across web, mobile, CTV and DOOH. Today, we partner with leading companies, including USA Today, People Inc., Hearst Newspapers, Motorsport Network, and Ziff Davis (Mashable). Our machine learning engine uses billions of predictions to grow video ad revenue, giving media owners the control, scale, and transparency they need to thrive.

What drives us is simple: we’re stronger together, always evolving, and radically transparent. Collaboration fuels our best work, innovation keeps us ahead, and honesty builds lasting trust with our colleagues, partners, and customers. We are proudly backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and others.

Now we’re growing our team—and that’s where you come in. We’re building a place where talented people make an impact, ideas spark change, and everyone has a seat at the table.

The Role

We're looking for a VP Marketing to lead EX.CO's brand, creative and market presence. You'll own marketing strategy and execution across brand identity, content and video, social channels, PR and communications, events and growth.

You'll work hand in hand with our Go To Market and Business teams, helping crystallize our messaging, refine our visual language, take our identity into new areas of the media world, and drive new business opportunities. You'll also partner closely with Product and the executive team, and stay hands‑on.

What You and Your Team Will Do

• Build and own the marketing strategy across our different offerings and audiences, create annual and quarterly plans according to budget
• Lead our fierce and excellent marketing team and external consultants
• Help refine our brand identity, messaging and visual guidelines across all touchpoints
• Drive growth campaigns and demand generation tied to pipeline - including media buying strategy, campaigns and creatives
• Own our external facing communications and channels, PR & media relations strategy
• Lead content and video production, including thought leadership
• Plan and run EX.CO's presence at key industry events
• Support our internal communications efforts

What We're Looking For

• 10+ years in B2B tech marketing, 4+ in senior leadership. AdTech or media experience is a strong plus
• A track record of leading campaigns, growth and content at a senior level
• Strong in both brand and performance, with a clear link to revenue
• A good visual eye and experience managing creative and PR external resources
• A collaborative style and experience working alongside GTM, Sales and Product leaders
• Strategic and hands‑on

**The pay range for this position in New York is $180,000 – $210,000