Head of Marketing

Execo; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Execo, a fast-growing AI-powered services firm, is seeking a Head of Marketing to own strategy, demand generation, brand, and ABM. You’ll shape the narrative and lead our Marketing Manager, driving cross-functional collaboration with sales and delivery.

You’ll build scalable plays, mentor the team, and ensure campaigns deliver measurable pipeline. This is a remote role for a senior marketer who writes well, thinks strategically, and loves turning data into compelling stories that win enterprise

Qualifications

• Experience leading B2B marketing for enterprise buyers.
• Proven ABM program design and optimization.
• Ability to manage and mentor marketing staff.
• Strong writing and communication skills.
• Comfort with AI-enabled marketing tools.
• Experience with HubSpot Marketing Hub.

Responsibilities

• Own marketing strategy and planning across our full portfolio of services.
• Lead ABM across existing customers and drive pipeline.
• Grow organic demand through positioning, SEO, and content.
• Refine brand messaging and visual identity.
• Direct thought leadership, manage content calendar and team.
• Collaborate with sales and delivery teams to reflect real work.
• Build durable processes with playbooks and reporting.

Skills

B2B marketing

Account-based marketing

Content strategy

Brand management

Team leadership

AI in marketing

Copywriting

HubSpot

Tools

HubSpot Marketing Hub

Job description

Execo helps the world’s leading companies solve complex problems in areas like legal, go-to-market, and data annotation by combining world-class talent with the power of AI. Our teams work across seven countries to bring real innovation to life, turning the promise of AI into practical, high-impact solutions for clients every day.

At Execo, you’ll join a global community built on curiosity, ownership, and growth. We are a team that moves fast, learns continuously, and celebrates our progress together.

Join us to build what’s next in the AI-powered world of work and grow your career while helping businesses everywhere work smarter.

Job Description

This is a remote position.

We're looking for a Head of Marketing to take full ownership of marketing at Execo, including strategy, brand, organic demand generation, and account based marketing. The foundations are in place: an ABM program running against existing customers, a thought leadership program publishing consistently, and a market narrative taking shape. What we need is someone to take all of it further and build what's missing.

This is a role for a marketer who thinks and makes. You'll set the direction and then go build it, working alongside, managing, and mentoring our Marketing Manager. Positioning, campaigns, writing, plays: you'll be close to all of it.

Marketing an AI embedded services firm credibly means using this stuff yourself. Our team builds its own tooling, tests new models as they land, and treats AI as part of how the work gets done rather than a topic we write about. We're looking for someone who works the same way and wants to keep getting better at it.

This is an opportunity to be a key driver of growth at a company that’s scaling fast and building something genuinely new in the market. You own strategy, budget, and execution, with a direct line to pipeline impact.

What you’ll own

Marketing strategy and planning

• Own and execute the marketing plan across our full portfolio of services
• Develop the thesis that connects our data foundation, implementation, and managed operations work into one coherent story for buyers who meet us at different stages
• Deliver a portfolio wide plan that leadership signs off on within your first 90 days

Account based marketing

• Take over the account based program already running against existing customers, improve on it measurably within 60 to 90 days, and run at least one play you originated in your first quarter
• Report engagement and pipeline at the account level, with expansion and cross sell tracked as its own number

Organic demand generation

• Grow qualified inbound through positioning, craft, search visibility, and earned distribution, and show movement on the leading indicators within your control
• Build and run campaigns end to end in HubSpot: landing pages, forms, workflows, email, lists, and reporting. This is work you’ll do yourself
• Bring cost per opportunity down without new spend (paid media is not a focus of this role)

Brand

• Lead the ongoing refinement of the Execo brand across messaging, voice, proof, category positioning, and visual identity

Content and thought leadership

• Set the editorial direction and point of view for our thought leadership program
• Manage and develop our Marketing Manager, who owns content execution: LinkedIn, the blog, the editorial calendar, and our newsletter; raise the quality of everything we publish

Working across the firm

• Partner closely with our sales and delivery teams. Marketing at a services firm is only credible when it reflects what delivery actually does, and only useful when sales can act on it

Building something durable

• Create a function that keeps running when you’re on leave, with documented plays, systems, and reporting
• Deliver against pipeline targets you and your manager set together at month three, working with the team you have

What we’re looking for

• You’ve owned B2B marketing for a complex, considered-purchase service or product sold to enterprise buyers in Western markets (sales cycles measured in months, several people in the buying group) and your results have come from positioning and craft rather than media spend
• You’ve designed and run account based plays yourself, and you can walk us through what you built and what it produced
• You can execute independently in HubSpot Marketing Hub: building campaigns, landing pages, forms, workflows, and email
• You write well
• You use AI in your own work every day and can show us how
• You bring ideas. We want someone whose point of view makes our marketing better, not someone waiting to be told the plan
• You’re willing to get deep into a technical category. You don’t need a legal background, but you’ll need the curiosity to understand contract data, CLM, and legal operations well enough to talk credibly to specialists
• You’ve managed and developed at least one person
• You’ve marketed something with real complexity (e.g., a portfolio of services, a distributed delivery model, or a category that takes work to explain)