Vice President Marketing

Strive - GTM Talent Partner; Dallas (TX); Hybrid; USD 300.000 - 400.000; Vollzeit

Zusammenfassung

Strive - GTM Talent Partner is assisting a growth-stage deep-tech company to appoint a VP of Marketing who will own brand, positioning, demand generation, product marketing, communications, and what goes to market. The role leads global strategy and reports to the CEO, blending strategic thinking with hands-on execution.

This senior leader will build a world-class marketing organization, shape the category, and drive enterprise pipeline across AI, data, Ambient IoT, and supply-chain intelligence

Qualifikationen

• Previous experience as a VP of Marketing or in an equivalent senior marketing leadership role.
• Strong experience in AI, data, analytics, enterprise technology, or a related category.
• Proven success leading marketing in startup or high-growth environments.
• Demonstrated experience leading a successful rebrand or major repositioning initiative.
• A track record of building marketing programs that generated or influenced at least $50 million in qualified pipeline.

Aufgaben

• Develop and lead the global marketing and go-to-market strategy.
• Own brand positioning, messaging, and category creation across AI, data, Ambient IoT, and supply-chain intelligence.
• Lead a company-wide rebrand or brand-evolution initiative.
• Translate complex technology into clear business value for enterprise customers and partners.
• Build and execute demand generation, account-based marketing, field marketing, digital, content, and partner marketing programs.
• Generate, influence, and accelerate qualified enterprise pipeline in close partnership with Sales and Business Development.
• Strengthen product marketing, customer storytelling, thought leadership, and market presence.

Kenntnisse

VP of Marketing

AI/Analytics

ABM

Enterprise B2B

Rebrand experience

Category creation

Leadership

Jobbeschreibung

Location: New York, NY or Dallas, TX (3 days in office)

Compensation: $350k OTE ($250k Base + $100k Variable)

Reports: Directly to the CEO

About the Company

Our client is a growth-stage deep-tech company transforming supply chains through Ambient IoT, AI, and data intelligence. Their platform gives everyday products a digital identity, enabling businesses to gain real-time visibility and actionable insights across retail, food, logistics, manufacturing, and other complex supply-chain environments.

They are entering their next stage of growth and are building a world-class team to lead the category they are creating.

Why This Role Matters

The company is defining a new category, and the market needs to understand it. This role owns how the company is seen, how it is talked about, and how it turns that story into enterprise pipeline. Reporting directly to the CEO, you will shape the brand and go-to-market engine for the company's next chapter, with real leverage over where it goes.

How the Team Works

• Strategic thinking paired with hands-on execution
• Direct partnership between marketing, sales, and executive leadership
• Investment decisions driven by measurable commercial impact
• A belief that complex technology deserves clear, compelling storytelling

About the Role

We're seeking a Vice President of Marketing to lead global marketing strategy and position the company for its next stage of growth. You'll own brand, positioning, demand generation, product marketing, communications, and go-to-market strategy, and you'll be a close strategic partner to the CEO and executive leadership team.

This is a high-energy, hands-on leadership role for someone who has already served as a VP of Marketing (or equivalent) and knows how to build and scale marketing in a fast-moving startup environment. Location: New York or Dallas.

What You’ll Be Doing

You’ll lead the marketing function end to end, turning a complex technology into a story enterprise buyers understand, and into pipeline they act on.

• Develop and lead the global marketing and go-to-market strategy
• Own brand positioning, messaging, and category creation across AI, data, Ambient IoT, and supply-chain intelligence
• Lead a company-wide rebrand or brand-evolution initiative
• Translate complex technology into clear business value for enterprise customers and partners
• Build and execute demand generation, account-based marketing, field marketing, digital, content, and partner marketing programs
• Generate, influence, and accelerate qualified enterprise pipeline in close partnership with Sales and Business Development
• Strengthen product marketing, customer storytelling, thought leadership, and market presence

Team & Budget

• Build, lead, and develop a high-performing global marketing team
• Manage the marketing budget and prioritize investments based on measurable commercial impact
• Serve as a strategic partner to the CEO and executive leadership team

Measurement

• Establish clear marketing metrics, attribution models, and reporting tied to pipeline, revenue, conversion, CAC, and ROI

What You Should Have for the Role

Experience & Skills

• Previous experience as a VP of Marketing or in an equivalent senior marketing leadership role
• Strong experience in AI, data, analytics, enterprise technology, or a related category
• Proven success leading marketing in startup or high-growth environments
• Demonstrated experience leading a successful rebrand or major repositioning initiative
• A track record of building marketing programs that generated or influenced at least $50 million in qualified pipeline
• Strong enterprise B2B demand generation and account-based marketing experience
• Experience creating a category and educating the market around a new or complex technology
• Strong leadership, communication, and executive-influencing capabilities
• Based in, or willing to relocate to, the New York or Dallas area

Preferred

• Experience in logistics, supply chain, retail technology, IoT, or adjacent industries
• Experience marketing enterprise solutions to global retailers, consumer brands, manufacturers, logistics providers, or other complex organizations
• Experience working across partner and channel ecosystems
• Experience scaling a marketing organization through a significant stage of company growth

How You Work

• You're a hands-on leader who thrives in a fast-paced, evolving organization
• You combine strategic thinking with strong execution
• You connect every marketing activity directly to pipeline, revenue, and business outcomes
• You can make complex technology simple, and make it matter to enterprise buyers
• You influence at the executive level and build teams that perform
• You talk about marketing in pipeline and revenue, not impressions