VP Marketing: Brand, Growth & Communications Leader

EX; New York (NY); On-site; USD 180,000 - 210,000; Full time

Job summary

EX.CO is seeking a VP Marketing in New York to lead brand, creative and market presence. You’ll own marketing strategy and execution across brand identity, content and video, social channels, PR and communications, events and growth.

You’ll partner with GTM, Business, Product and the executive team, remaining hands-on while crystallizing messaging and visuals to drive new business opportunities.

Qualifications

• 10+ years in B2B tech marketing, 4+ in senior leadership. AdTech or media experience is a strong plus.
• Track record leading campaigns, growth and content at a senior level.
• Strong in both brand and performance, with a clear link to revenue.

Responsibilities

• Build and own the marketing strategy across offerings and audiences, create annual and quarterly plans according to budget
• Lead the marketing team and external consultants
• Refine brand identity, messaging and visual guidelines across touchpoints
• Drive growth campaigns and demand generation tied to pipeline, including media buying strategy
• Own external communications and PR & media relations strategy
• Lead content and video production, including thought leadership
• Plan and run EX.CO's presence at key industry events
• Support internal communications efforts

Skills

B2B marketing

Leadership

Brand & performance

Content & PR

Job description

EX.CO is seeking a VP Marketing in New York to lead brand, creative and market presence. You’ll own marketing strategy and execution across brand identity, content and video, social channels, PR and communications, events and growth.

You’ll partner with GTM, Business, Product and the executive team, remaining hands-on while crystallizing messaging and visuals to drive new business opportunities.