VP, Licensing & Brand Growth

TWCC Product Devel + Sales; United States; On-site; USD 250,000 - 450,000; Full time

Job summary

Carter's Inc. is seeking a Vice President Licensing to architect and scale a profitable, brand-aligned licensing program across product categories, channels, and geographies.

This leader will balance brand stewardship with revenue growth, manage external partnerships, and collaborate with merchandising, design, marketing, legal, wholesale, and supply chain teams. The role requires strategic leadership, deep consumer products experience, and a proven ability to drive cross-functional initiatives

Qualifications

• 12-15+ years in consumer products, licensing, brand management or retail.
• Proven track record building or scaling licensing/brand-extension programs.
• Experience with both wholesale and DTC channels; international exposure is a plus.

Responsibilities

• Develop and execute multi-year licensing strategy aligned with brand goals.
• Identify opportunities across product categories, channels and markets.
• Set revenue targets, royalty structures, and financial forecasts.
• Lead partnerships, negotiations, and ongoing licensee performance reviews.
• Ensure brand voice, quality, and regulatory compliance across licenses.

Skills

P&L ownership

Negotiation

Brand stewardship

Cross-functional leadership

Strategic judgment

Entrepreneurial mindset

Education

Bachelor's degree

MBA preferred

Job description

Carter's Inc. is seeking a Vice President Licensing to architect and scale a profitable, brand-aligned licensing program across product categories, channels, and geographies.

This leader will balance brand stewardship with revenue growth, manage external partnerships, and collaborate with merchandising, design, marketing, legal, wholesale, and supply chain teams. The role requires strategic leadership, deep consumer products experience, and a proven ability to drive cross-functional initiatives