VP, Integrated Creator Strategy & Growth

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 170,000 - 200,000; Full time

Job summary

Publicis Groupe in New York seeks a Vice President of Integrated Strategy to architect end-to-end creator and brand strategy across fourteen Luxe brands. You will lead a team of Integrated Strategists, partnering with senior leaders to drive audience insights, business impact, and cultural relevance.

This role combines brand vision, creator strategy, and data reporting to ensure programs deliver measurable results, with a focus on luxury and beauty markets.

Qualifications

• 10–14 years in influencer/creator and social media marketing; omnichannel digital strategy, luxury/prestige, and/or beauty experience preferred
• 5-7+ years directly managing and developing a team (matrix-like environment)
• Demonstrated history of building and sustaining exceptional client relationships
• Deep fluency in creator ecosystems, platforms (TikTok, Meta, YouTube), and emerging trends
• Track record translating brand objectives into high-performing integrated creator programs
• Strong cross-functional experience across creative, data, media, and brand teams
• Start-up mindset with fast execution, initiative, and real-time problem-solving
• Fluency with tools across creator marketing (Captiv8, Traackr), social listening (Talkwalker), and analytics (Power BI, Tableau)

Responsibilities

• Own end-to-end integrated creator strategy and translate brand priorities into programs that drive awareness, engagement, conversion, and share of influence
• Define creator mix and platform strategy grounded in audience insights and brand objectives
• Maintain POV on creator landscape and spot trends ahead of the market
• Drive creator selection based on qualitative and quantitative metrics
• Ensure programs are integrated with paid media, PR/earned, events, and affiliate
• Lead and mentor a team of strategists and elevate overall output
• Provide client leadership and build long-term trust with senior stakeholders
• Translate reporting into insights tied to KPIs and optimize strategy accordingly

Skills

Influencer marketing

Team leadership

Strategic thinking

Cross-functional collaboration

Creator ecosystems

Analytics mindset

Tools

Captiv8

Traackr

Talkwalker

Power BI

Tableau

Job description

Publicis Groupe in New York seeks a Vice President of Integrated Strategy to architect end-to-end creator and brand strategy across fourteen Luxe brands. You will lead a team of Integrated Strategists, partnering with senior leaders to drive audience insights, business impact, and cultural relevance.

This role combines brand vision, creator strategy, and data reporting to ensure programs deliver measurable results, with a focus on luxury and beauty markets.