VP, Field Marketing: Advisor Growth & Strategy

JPMorgan Chase & Co.; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

JPMorgan Chase & Co. in the United States seeks a Vice President, Field Marketing to lead the marketing strategy for the high net worth channel within Wealth Management.

You will partner with 600 advisors nationwide, translating insights into personalized marketing support that fuels growth and advisor success. In this high-visibility role, you will mentor junior colleagues, collaborate with digital, content, social media, and PR teams, and drive data-driven campaigns from design to execution

Qualifications

• Formal training or certification on Field Marketing concepts and 7+ years applied experience
• Demonstrated experience managing complex marketing projects or client and stakeholder relationships in a fast-paced environment
• Strong organizational skills with the ability to manage multiple priorities, deadlines, and workstreams simultaneously
• Proven data fluency with the ability to translate metrics and reporting into clear, actionable insights for senior stakeholders
• Excellent communication and interpersonal skills with the ability to adapt style and approach for diverse audiences, including senior leadership
• Experience mentoring or guiding junior colleagues with a collaborative and inclusive approach to teamwork
• Bachelor's degree in Marketing, Business, Communications, or a related field

Responsibilities

• Own and execute the marketing coverage strategy for a high net worth channel, serving as the primary marketing point of contact for assigned advisors across the country
• Lead data‑driven advisor consultations, marketing assessments, and tool and resource demonstrations that translate into actionable growth strategies
• Manage advisor meeting cadence, outreach tracking, and follow‑through to ensure consistent and high‑quality marketing support across the channel
• Oversee advisor business reporting and marketing history analysis to prepare the team for key advisor meetings and leadership reviews
• Build and maintain dashboards and channel performance reports that deliver clear, actionable insights to senior leadership
• Guide the maintenance of intake forms, collateral databases, and recertification timelines for bios, photography, and marketing materials
• Partner with cross‑functional teams across digital, social media, content, and public relations to drive advisor email, newsletter, and engagement initiatives
• Mentor Associates on the team, supporting their professional development and fostering a collaborative, growth‑oriented team culture
• Lead and contribute to strategic projects and new program development that advance the Field Marketing function across the broader organization

Skills

Field Marketing experience

Stakeholder management

Data analytics

Project management

Communication

Mentoring

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Job description

JPMorgan Chase & Co. in the United States seeks a Vice President, Field Marketing to lead the marketing strategy for the high net worth channel within Wealth Management.

You will partner with 600 advisors nationwide, translating insights into personalized marketing support that fuels growth and advisor success. In this high-visibility role, you will mentor junior colleagues, collaborate with digital, content, social media, and PR teams, and drive data-driven campaigns from design to execution