VP, Industry Solutions Marketing — Remote SaaS Leader

Blue Yonder; Coppell (TX); On-site; USD 193,000 - 276,000; Full time

Benefits offered by this job

Medical, Dental and Vision

401K with Matching

Flexible Time Off

Corporate Fitness Program

Voluntary benefits such as Legal Plans

Job summary

Blue Yonder in the United States (remote with Dallas preference) is seeking a seasoned Vice President, Industry Solutions Marketing to lead marketing for manufacturing and retail sectors, shaping content strategies and GTM plans that align with corporate goals.

The role partners with product, sales, and operations to craft industry-specific messaging, drive pipeline and growth, and mentor leaders while ensuring quality and customer focus across deliverables in a fast-moving SaaS environment.

Qualifications

• Bachelor's degree, MBA/master's preferred.
• 12+ years marketing to manufacturers and retailers.
• 8+ years SaaS software marketing.
• Strong relationships with product, engineering, delivery and sales.
• Excellent communication and cross-functional collaboration.
• Deep understanding of supply chains and cloud-based software.

Responsibilities

• Lead a broad team of marketers, setting priorities and mentoring leaders.
• Develop messaging frameworks and content templates for industry messaging.
• Create multi-channel GTM initiatives to drive pipeline and leadership.
• Serve as the subject matter expert in marketing for the portfolio.
• Translate Blue Yonder capabilities into industry-centric messaging for sales.
• Ensure high quality, delivery consistency and customer focus across deliverables.
• Partner with product, sales and operations to align execution.

Skills

Marketing leadership

SaaS marketing

Content strategy

Cross-functional collaboration

AI in marketing

Education

Bachelor's Degree in Marketing

MBA or Master's preferred

12+ years marketing experience

Job description

Blue Yonder in the United States (remote with Dallas preference) is seeking a seasoned Vice President, Industry Solutions Marketing to lead marketing for manufacturing and retail sectors, shaping content strategies and GTM plans that align with corporate goals.

The role partners with product, sales, and operations to craft industry-specific messaging, drive pipeline and growth, and mentor leaders while ensuring quality and customer focus across deliverables in a fast-moving SaaS environment.