VP Growth, North America - Scale a Travel Brand

Adventure Travel Trade Association, Inc.; Denver (CO); Hybrid; USD 175,000 - 250,000; Full time

Benefits offered by this job

37.5-hour work week

Annual PTO 15–20 days

Birthday day off

Health, dental & vision insurance

Travel insurance

FAM trip opportunities

401(k) plan

Employee discounts on trips

Flexible working (Denver hub 3 days)

Job summary

Macs Adventure seeks a VP Growth, North America in Denver, CO, to accelerate revenue growth and market expansion. You will own the North American P&L and lead a cross-functional team spanning marketing, sales and merchandising to drive profitable growth.

The role requires a data-driven, AI-forward mindset and willingness to relocate to Denver 3 days per week in the office. The position offers a comprehensive benefits package and an opportunity to shape the company’s biggest market.

Qualifications

• Significant senior leadership experience in commercial growth or general management.
• Proven track record of owning and growing a consumer P&L in North America, with revenue and margin growth.
• Experience taking a business through growth and organisational change.
• Proven full-funnel commercial experience combining performance marketing with sales leadership.

Responsibilities

• Own the North American P&L, delivering revenue, customer growth and contribution margin against plan.
• Lead the North American growth strategy, bringing Performance and Brand Marketing, Sales and Merchandising together to drive sustainable, profitable growth.
• Own the end-to-end growth funnel from acquisition to lifetime value.
• Shape our commercial proposition with right products, pricing, promotions, channels and partnerships.
• Build the Macs Adventure brand in North America, growing awareness and presence.
• Lead a high-performing team across Marketing, Sales and Merchandising, with leadership to scale.
• Play a key role in leadership, contributing to group-wide commercial decisions.

Job description

Macs Adventure seeks a VP Growth, North America in Denver, CO, to accelerate revenue growth and market expansion. You will own the North American P&L and lead a cross-functional team spanning marketing, sales and merchandising to drive profitable growth.

The role requires a data-driven, AI-forward mindset and willingness to relocate to Denver 3 days per week in the office. The position offers a comprehensive benefits package and an opportunity to shape the company’s biggest market.