VP, Growth & Brand Strategy - Education

Proven Recruiting; California (MO); On-site; USD 150,000 - 165,000; Full time

Job summary

Proven Recruiting seeks a Vice President of Marketing & Outreach in Orange County, CA to lead enrollment, recruitment, retention, marketing and brand strategy to grow enrollment and elevate institutional reputation.

The role oversees admissions, communications, digital content, and marketing, building data-driven forecasting and reporting to support strategic decisions. A Master's degree and extensive leadership in marketing are required.

Qualifications

• Master's degree required in Marketing, Advertising, Public Relations, Communications, or related field.
• 5+ years of leadership experience in marketing, communications, branding or related fields.
• Proven expertise in brand strategy, digital marketing, communications, media relations, and storytelling.
• Strong analytical, budget management, and team development skills; ability to collaborate across executive teams.

Responsibilities

• Develop and execute enrollment, recruitment, retention, marketing, and brand strategies to grow enrollment and strengthen institutional reputation.
• Lead admissions, communications, digital content, and marketing functions while building data-driven enrollment forecasting and reporting processes.

Skills

Leadership

Marketing strategy

Brand strategy

Digital marketing

Communications

Analytics

Budget management

Team development

Cross-functional collaboration

Education

Master's degree in Marketing or related field

Job description

Proven Recruiting seeks a Vice President of Marketing & Outreach in Orange County, CA to lead enrollment, recruitment, retention, marketing and brand strategy to grow enrollment and elevate institutional reputation.

The role oversees admissions, communications, digital content, and marketing, building data-driven forecasting and reporting to support strategic decisions. A Master's degree and extensive leadership in marketing are required.