VP Golf Sales

L2 Brands; United States; On-site; USD 180,000 - 320,000; Full time

Job summary

L2 Brands, home of League, Legacy, Ouray, Locale and Wild Tribute, seeks a VP of Golf Sales to run the entire golf channel—from Green Grass pro shops to off‑course retail. Lead a team, own the P&L, and build relationships with key accounts while representing L2 at major shows.

Reporting directly to the President, you will partner with Merchandising, Marketing, Design, and Finance to drive revenue growth and strategic expansion across the golf ecosystem.

Qualifications

• 10+ years of sales experience
• 5+ years leading a team
• Proven track record selling into the Green Grass channel
• Relationships among golf buyers and buying groups
• Owns P&L and builds motivating commission plans

Responsibilities

• Own the golf channel P&L — pricing, margin, revenue growth
• Build relationships with key Green Grass accounts, buying groups, and off-course partners
• Represent L2 at major shows and events
• Hire, coach, and lead a golf sales team to high performance
• Partner cross-functionally with Merchandising, Marketing, Design, and Finance to keep operations on track

Skills

GOLF SALES

LEADERSHIP

P&L MANAGEMENT

RELATIONSHIP BUILDING

Education

Bachelor's degree or equivalent

Job description

L2 Brands — home of League, Legacy, Ouray, Locale and Wild Tribute — is looking for a VP, Golf Sales to drive the entire golf channel, from Green Grass pro shops to off-course retail. If you can read a green, close a deal, and build a team that plays like a Ryder Cup squad, we want to talk.

What you'll be doing:

• Owning the golf channel P&L — pricing, margin, and the full scorecard of revenue growth
• Building relationships with key Green Grass accounts, buying groups, and off-course retail partners
• Repping L2 at the big shows
• Hiring, coaching, and leading a golf sales team that consistently shoots under par
• Partnering cross-functionally with Merchandising, Marketing, Design, and Finance to keep the whole operation in the fairway

Requirements

What you'll bring:

• 10+ years of sales experience, with 5+ years leading a team
• A proven track record selling into the Green Grass channel, with real relationships among golf buyers and buying groups
• Comfort owning a P&L and building commission plans that actually motivate people
• A genuine passion for golf — this isn't a "nice to have," it's practically the job description
• Bachelor's degree or equivalent experience (MBA is a nice-to-have, not a must-have)

This is a VP-level seat at the table, reporting directly to the President, with the autonomy to build the golf business the way you'd design your dream course.

No mulligans on this one — if you're the right fit, don't let this opportunity land in the rough.