VP Go-to-Market Lead — Branded Card Solutions

J.P. Morgan; New York (NY); On-site; USD 180,000 - 250,000; Full time

Job summary

J.P. Morgan Chase Branded Cards Go to Market team seeks a Vice President, Go to Market Lead to drive end-to-end product launches, refreshes, and strategic initiatives for the Small Business portfolio.

You will partner with portfolio General Managers and cross-functional leaders to translate business priorities into integrated go-to-market plans, establish governance, drive launch readiness, and manage risks and dependencies.

Qualifications

• 5+ years in go-to-market, product marketing, product management, consulting, or corporate development.
• Experience leading complex product launches or strategic initiatives from planning through execution.
• Strong ability to translate strategy into actionable plans in a matrixed organization.
• Excellent executive communication and relationship-building with senior stakeholders.

Responsibilities

• Lead end-to-end go-to-market delivery for new card products, refreshes, and high-priority initiatives.
• Translate priorities into integrated plans with objectives, milestones, owners, dependencies, and measures of success.
• Establish governance, workstreams, decision forums, and cadences for timely decisions and coordinated execution.
• Partner with General Managers and cross-functional leaders to align strategies across product, brand, marketing, acquisition, operations, and channels.
• Own launch readiness, readiness criteria, go/no-go decisions, contingency planning, and launch-day coordination.
• Identify and elevate strategic issues, risks, and interdependencies; drive mitigation plans and resolution.
• Develop executive communications that synthesize progress, decisions, and recommendations for senior stakeholders.
• Track launch performance, lead post-launch reviews, and translate lessons learned into actions.
• Strengthen go-to-market frameworks, tools, and standards for consistency and speed across launches.
• Coach and support junior team members while fostering collaboration and accountability.

Skills

Go-to-market strategy

Product launches

Executive communication

Cross-functional leadership

Stakeholder management

Education

Bachelor’s degree or equivalent

MBA or advanced degree preferred

Job description

J.P. Morgan Chase Branded Cards Go to Market team seeks a Vice President, Go to Market Lead to drive end-to-end product launches, refreshes, and strategic initiatives for the Small Business portfolio.

You will partner with portfolio General Managers and cross-functional leaders to translate business priorities into integrated go-to-market plans, establish governance, drive launch readiness, and manage risks and dependencies.